E-commerce is on the rise and there are more and more people using it to search for items that they desire. However, as time goes on, it seems like more companies are taking their business online and humans around the world are enjoying this one-of-a-kind experience. To stay competitive in today's market, a web design agency must have up-to-date knowledge of e-commerce trends. These are the technologies that retailers use to sell their products online and on mobile devices such as tablets or smartphones
Maintaining your company’s digital presence
through research can help you avoid missing out when consumers start shopping
more frequently because they expect instant gratification without leaving home!
E-commerce trends in 2022 will be discussed
shortly but businesses looking to take advantage of these trends should know
what consumers are looking for to stay ahead of the curve.
1. Implementation
of Chatbots
Chatbots are expected to be used to answer questions about products,
when people will need these services, and when they should purchase items.
These bots may also act as virtual assistants who can act on behalf of their
owners for online purchases or ordering food.
With the increasing popularity of messaging apps like Facebook
Messenger, WeChat and WhatsApp, chatbots are beginning to integrate themselves
into these platforms to provide better customer service to people who
are already using these communication apps regularly. Instead of
having users go through various help menus or open contact forms, they can
simply message the business itself if they have questions about products or
services that are being offered by that company. This then allows companies to
get more information from their customers so that they may tailor products and
services to their needs, thus creating a better shopping experience.
2. Metaverse
Another future trend is the
'Metaverse' – an entirely virtual world wherein avatars can buy products from
online stores. Metaverse is a term that has been coined to describe the phenomenon
where the internet meets reality (literally). It uses 3D avatars who can
interact with each other using data sets recorded by wearable devices. The data
sets could represent real-life objects like clothing, food, or even physical
structures like buildings or cars which can allow users to experience virtual
trips around the world so long as the internet is involved.
In 2022, metaverse will lead to more socialization between people from
different countries instead of staying isolated online in individual bubbles.
Shortly, virtual reality will be used as a medium for online
experiences. With this technology, you don't even have to go anywhere to travel
or take trips because it has already been done for you virtually!
3. Augmented &
Virtual Reality
The popularity of augmented
reality is due to mobile devices being so common - apps like Snapchat are
examples of this technology in use today. We can expect it to have further
developed in 2022 so that AR-based online shopping becomes accessible via
mobile devices/headsets. Augmented reality is where digital content is
overlaid on top of the physical world to create a hybrid world. Someone can
wear glasses that show them directions, information about nearby restaurants, or
other real-world objects which provides more context for users who are
exploring their surroundings.
Many online shoppers have already
begun using their smartphones while browsing for products on Amazon, eBay, and
other sites where they know they will be able to research items that interest
them before making purchases. Now, these shoppers are beginning to use augmented
reality (AR) apps that allow virtual images of what specific products might
look like if placed within their own homes or offices. This trend is expected
to continue as AR becomes even more accessible through devices such as smart
glasses which are being developed by companies like Vuzix and Google Glass
Enterprise Edition 2 (GE2).
4. Diverse Payment
Methods
In 2022, there will be a wider variety of payment methods available
online to make purchases from home or even in physical stores. For example,
customers could scan a QR code with their phone to pay for something in a store
or ask Alexa to buy an item on Amazon using voice commands via a smart speaker. This makes carting all your money around a thing of the past!
As eCommerce becomes increasingly popular, various payment options are
being made available so that customers do not have to carry cash with them when
shopping online. One example would be for companies like PayPal and Venmo to
introduce digital currencies which can be used to make payments worldwide
without having to use or exchange currencies while also preventing high fees.
For example, Venmo has allowed its customers to transfer money between each
other for free while also allowing them to make online payments without having
to pay any transaction fees. With diverse payment methods, users won't have to
worry about carrying around cash with them anymore when they can just pay for their items online the same
way they would with mobile apps like Venmo, which allows you to quickly send or
receive payments.
5. Voice Search For Online Browsing
Voice recognition technology is
making it easier than ever to find things online and this trend will only get
more popular by 2022 when it's expected that 40%* searches will be voice
searches made via mobile devices/smart speakers used at home. In the same time
frame, it's also said to become more common for assistants like Siri and Alexa
to be used as a payment option.
This technology has already begun to be implemented into our everyday
lives. For instance, Amazon's Alexa is always available for users who are
looking to divert their attention away from screens and engage in another form
of media. With voice search becoming more advanced, it will become easier for
people to find what they are looking for simply by speaking out loud without
having to type anything on a screen.
Bonus Tip
Seamless Online
Purchases
In 2022, voice search will play a bigger role in the way we shop and
purchase items. Instant gratification is the name of the game nowadays and
people don't want to wait around for shipping or spend time browsing through different
websites when they can easily pay for something with their voice from home or
on their mobile device via convenient 24/7 voice assistants. In addition,
shopping carts will become easier as shoppers are expected to use multiple
devices during checkout before making a purchase - resulting in 70% of orders
being placed across two devices at once. Already we're seeing an increase in
the use of chatbots and we can expect this to continue into 2022.
It's also predicted that there will be a 20% increase in the number of
consumer purchases made on mobile apps. Customers like the convenience and they
like to buy from their phone when it is more accessible and essentially, right
at their fingertips - especially when they're not sitting in front of their
desktops or laptops. This is evidenced by almost 80% of all online shopping
occurring on smartphones. The device will grow even further in terms of
preference as people are predicted to move away from desktop wallets for
checkout purposes to more mobile applications with near field communication
(NFC) integration, offering greater security for shoppers' details.
Conclusion
Technology is changing so rapidly, we must stay on top
of trends and developments to provide our customers with the best
experience possible. As e-commerce takes over as consumers purchase more goods
online rather than going out into stores or malls etc., businesses will have an
opportunity for customized engagement throughout each step along their journey
ahead which means they can target those potential new clients who might not
already know about them but could soon become loyal patrons if engaged properly
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