When consumers are treated differently, they spend much more time in the store. A majority of shoppers—nearly 70% of returning customers—are more inclined to purchase additional products if their prior purchases are factored into product recommendations. Personalization is essential for online stores, and we hope you use it in yours.
How Personalization Affects User Engagement
This method is
expected to contribute 15-40% to McDonald's annual revenue and is already a
well-known cross-selling tactic. Thanks to this method, they can boost the average
order value without figuring out what each consumer wants or needs.
How much better
would your business be if you could customize recommendations to match every
individual customer?
There's No Need To Worry About It.
Numbers don't
lie. Using AI-powered product discovery tools, the Klevustartup helped a
bedding and bath company increase sales.
Through the
implementation of Smart Search:
For your
customers, their overall experience will be improved by offering the correct
products at the right time, which will benefit your business because the
conversion rates and ROI will be increased. This circumstance is beneficial for
both of us.
AI-Driven Solutions For Personalized Content
Personalization
focuses on finding where customers' interests lie and using this information to
present them with relevant items. That could work. Every customer gets their
account manager.
How Do You Do That With Multiple Consumers on Each Visit?
Here is where
personalization tools assisted by ML technology make their mark.
Personalization tools leverage artificial intelligence (AI) to gather and
analyze consumer buying activity and give individualized product
recommendations for consumers, providing a unique experience for every
customer.
Some places
where eCommerce customization can be found include:
1. Search
With this
method, the customer's behavior is examined—what they search for and how they
engage with the store—and the resulting search results are then optimized
instantly.
Human language
variations are essential, and several solutions use natural language processing
(NLP) to identify the minor changes that make it different from other human
languages.
NLP helps
correct errors and understands consumer intent so that irrelevant results are
not delivered (e.g., a smartwatch with a black strap vs. a black smartwatch
strap).
Algolia and
SearchNode is two possible options for your search problem. In addition,
Algolia offers a recommendation API for hosting.
But there are
also, many options, such as a single service that integrates various aspects of
product recommendations, merchandising, and search. Clerk.io and Klevu are
included in that list, which you will be able to view later.
SearchNode
SearchNode's
search solution comes as a SaaS (Software as a Service) offering, and it is
tailored to fit individual businesses' needs. To properly customize their solutionfor eCommerce enterprises, they delve into the
unique needs of each one. The AI Search Platform using advanced NLP algorithms
enables natural search experiences for continuous self-learning.
After launching
their software, SearchNode provides a Search Expert team
that works long-term to ensure that the solution suits their customers' desires
and requirements.
Algolia
Algolia's hosted
Search & Discovery APIs include tools for developers to create machine
learning-powered suggestions. Algolia specializes in working with different
types of software and giving personalized functionality regardless of the
problem being solved.
Algolia Search
optimization and search analytics are used together by businesses to supply
clients with relevant product recommendations.
2. Product Recommendations
This solution
provides recommendations based on the customer's interests, like those drawn
from the customer's search history, purchases, pages viewed, and more.
Recommendations
that emphasize products that offer value to the customer and were tailored
based on what they wanted to find in the shop make cross-selling and upselling
more efficient.
This is how an eCommerce site may display incredibly relevant product recommendations. These
products will be shown under the categories "You may enjoy it as
well," "Complete the look," and "Hand selected for
you."
Clerk.io
Clerk.io'sClerkCore
technology is known for having "an algorithm specifically created and
customized to the needs of the current e-commerce company." Clerk.io
employs it in their products to help enhance customer loyalty.
Clerk.io's
services can generate more sales by improving personalization for online shops
with features like personalized searches, improved product recommendations,
more effective social media, and tailored emails. Clerk.io customer analytics
allows firms to see the whole customer experience and purchase behavior—the
time to do Magento 1/2 integration in 15 minutes. Clerk.io is completely simple
to implement, making it the perfect choice for our Scandiweb customers.
Sooqr
Sooqr provides
search-related and recommendation services. Fully automatic bids and manually
defined conditions are supported. Sooqr is an extension for Magento 1/2 and
other eCommerce platforms that is currently available.
3. Merchandising
This solution
employs consumer behavior across the site to provide customers with highly
relevant and valuable products. The personalization tool helps customers with
recommendations based on shopping data, site searches, and past visits.
On category
pages, the first row might display the highest-rated or most popular products
by default. But more sophisticated merchandising technologies typically allow
merchants to choose the products they want to highlight by hand.
Klevu
"Klevu"
is an "AI-powered discovery suite" that uses an AI eCommerce
Personalization Engine to deliver three powerful benefits: Smart Search, Smart
Category Merchandising, and Smart Recommendations.
Klevu's
strengths include delivering rapid search results, consistent indexing,
seamless updating of information, full tracking of a client's route from search
to purchase, and around-the-clock customer service. To set up Klevu, users only
need to add it as an extension to any Magento shop.
Attract
Attract offers a
suite of AI-driven products for increased commercial growth for online
retailers. These include search, merchandising, and personalization services.
Businesses want to increase sales and customer satisfaction by streamlining the
process of buying and understanding the motive and intent of their consumers,
therefore delivering operational efficiency by automating various parts of the
buying process.
Attraqt's
merchandising system ranks and sorts products based on different standards for
each company, aligning with a marketing strategy and commercial goals. Content
is shown to visitors according to their intent and behavior, only if each page
or collection defines conditions.
Klaviyo
To continue with
our discussion of this article, I'd like to take a moment to share a feature
unique to Klaviyo's service; they focus on email
marketing and SMS personalization.
Information on how customers behave, including habits such as buying, engaging with campaigns, and browsing online is used to develop product suggestions and projections for customers' expected value. The extensions for Magento 1/2 are all Klaviyo certified.
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