If you take interest in maximizing your ROI or increasing your PPC campaign’s performance then it will be right for you to optimize the landing page of your site. With this, your conversions can also increase. Look at the following stats:
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According to HubSpot, at the time of organizing a campaign, some marketers like to build a new landing page, and the percentage of
these marketers are 48 %.
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According to Google, a key phrase known as
‘conversion rate optimization’ has gained so much popularity in recent years.
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According to Ascend2, the conversion rate is used
for measuring the landing page performance of several B2B marketers and
these are 57 % among all.
Now I will describe in detail some powerful strategies for high
converting landing pages.
1. Use clear
calls-to-action – To attract users to the landing page, you need to
focus on your CTA’s design. But how will you do this?
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Using positive
determiners – For directly addressing the readers, you can use the word ‘you’ which
is a positive determiner. The visitor will more likely click on the CTA button
if you will use this determiner.
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Using colors
which are consistent with the design – If your landing page design uses a
blue-colored logo then for getting maximum clicks what needs to be your CTA
button’s color? You have to use the same blue color in your CTA.
2. Use images
with an objective – Sometimes instead of text, the pictures help in driving the
conversions. But what type of images are helpful here?
· Using images that exhibit the benefits – The images
that exhibit the benefits of the products can attract the customers towards the
products. After seeing the benefits, the customers will more likely purchase
the product.
· Use a hero shot for showcasing the products or
services in action – If you give the demo of the working of a product in the form of an
image then it is known as the hero shot. This will grab the attention of a lot
of visitors.
3. Use social
media – It has been found that various publishers and brands use networks and
applications for signing-in to Facebook and the percentage of this type of
sign-in is 62 %. As compared to entering the details in the long forms in a
landing page, it is more convenient, faster, and easier to sign-in on a social
media page. The conversion chances increase with this.
4. Use live
chatting – Earlier the customers could get the details about the services and
products of a company by talking on the phone. But now with the use of rich
media and compelling copy, the web has taken its place. Today for boosting the
conversion, you can use live chat. The reasons for this are:
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It provides a good user experience with the least
resistance.
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It provides a more real user experience.
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With this the anxiety of the buyer gets relieved.
Let the people know more and more about your product with the use of
live chat. This can help in increasing the conversions.
5. Remove
elements of navigation – Keeping the audience on the landing page is your
basic aim. However, the audience can move away from the landing page by making use of navigational elements. You have to prevent them from doing this
because it lowers down the conversion chances. Let us take the example of
HubSpot. After removing the navigation of the footer and header, and removing the
share links of social media, they noticed a 28 % increase in their conversions.
There are no navigational elements in the landing pages that are successful
i.e., the landing page does not contain the side menu or the footer. You can
allow only CTA buttons for the visitors to perform navigation.
6. Use logos of
clients – The authority figures influence the people a lot. So, it will be good
if landing pages include client logos in them. You may have helped certain
businesses at some time earlier. If you will show these business logos on your
landing page then the people who will visit your site can get information about
how you provided help to those businesses. It will help in establishing trust
with the people who visit your site. As a result, your conversions can
increase.
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