Evaluating your digital marketing success has become crucial to your business's success. A decade ago, having a plain HTML website was more than enough, but now the game is up a
notch. It would help if you kept up with the changing trend, or there is a high chance of getting outdated. A website alone is not enough to enhance your online presence and boost your traffic. So, what to do? Do not worry. Let's have a look at some of the parameters on which your online success matters. We will start with the basics and then go deep.
What Is Digital Marketing KPIs?
It is a Key Performance Indicator. It consists of various clubbed metrics to gauge digital marketing progress and develop strategies to improve online performance. With KPIs, you can do the following:
● Pinpoint the strong and weak areas of your business.
● Monitor the brand's progress.
● Make better decisions based on the data collected.
● Inspect whether your digital marketing KPIs tactics are on track.
● Examine the performance of your brand.
● Audit your company's operations and inventory.
Now, isn't that great? If you are wondering how to do all of the above-mentioned things, a reliable digital marketing agency might be helpful. To get digital services for your business, contact a digital marketing firm today and take your brand to the global level. Here, we have a quick lookbook into various KPIs methods that you can use to measure your online growth rate. How Can You Measure Your Digital Marketing KPIs?
1. Website Traffic And Its Source
A good quality product and the best services are of little use if you are not visible online. You need to generate traffic for your website to drive your online visibility. How? There are various methods that you can implement. Some of them are:
● using the right keywords,
● making your website responsive and easy to browse,
● reducing the loading time,
● organizing your webpages so that Google crawler can access all pages with ease,
● using effective SEO techniques,
● use your website links on your social media profile pages to increase views,
● writing high-quality and original content is a few ways to boost organic traffic.
You can also use paid or referral ways to increase your website traffic. Choose a digital
marketing agency for the best services for your brand's digital marketing campaigns at a
reasonable price. Whatever way you choose, keep a note of which method generates more traffic
for your website.
2. Page Views | Dwell Time
When your website pages are viewed more often, it increases your popularity, and you get a chance to rank high on the search results. So, how can you boost your website views, and how do you keep viewers hooked to your website? Here's How…
● Try writing a good piece of content.
● Make your content enjoyable and easy to skim through.
● Keep your text clear, use readable fonts & short paragraphs. Make it a rule not to exceed more than 3-4 sentences in one section.
● Use relevant keywords in your title, heading & subheading.
● Try incorporating images, animations or gif files, & infographics.
● Use social media share icons on highlighted texts & images.
● Go for long-format content. This will make sure users spend more time on your website. You can blend Google Analytics or similar features into your website to monitor which pages are viewed more often and which are left out. You can then improve the least viewed pages or the one with the most bounce rate. Try to study the heat map of your website. It will help you design an interactive website effectively.
3. Cost Per Lead | Per Conversion
Generating leads is critical to getting more clients & sales. For this, you would need to monitor the following:
● How much are you spending to generate per lead?
● How much are you paying to convert information into per conversion?
It would be best if these amounts were lower. It will mean you are spending less to attract viewers & potential customers. It is essential to know which platform is bringing you more leads. But can you calculate the cost per lead? Hmm… let's see: And what about conversion rates? An average website conversion rate is 2% to 3%. The average conversion of Facebook ads is 9.21% [source: website]. Bear in mind that a delay of just one second in page load time can be reduced by 7% in the conversions.
4. Click Through Rates (CTR)
How many people who click on your link are taken to the page that has products & services that you want to sell? All digital marketing campaigns are targeted towards bringing more and more viewers to the page that has the product for sale. The higher the rate, the more people are viewing it, implying more possibilities for generating revenue. High CTR also means that people are interested in your product. An average CTR of 2- 3% is considered good. That means out of 100, two or three people are clicking on the link.
5. Cost Of Customer Acquisition
By measuring the cost of customer & acquisition, you can determine the efficiency of sales & profitability per customer. It helps examine your marketing efforts & employee proficiency. You can use social media marketing, podcasts, videos, short, engaging videos, posts, and emails to enhance CAC.
6. Cost Of Customer Retention
It is the amount of money a company spends to retain a customer in a certain period. It includes giving royalties, customer service, marketing efforts, etc. Usually, companies use it to calculate the pricing of their products, affiliated marketing, etc. These are helpful in numerous ways. For starters, retaining customers increases the profit. The average customer retention rate is 75.5% for the SaaS industry, it is between 50%-68%.
7. Bounce Rate
How many people leave your website without visiting other pages or staying on a page for a few seconds only? Having a high bounce rate is not always a bad thing. For example, for a website that displays today's weather forecast, it is evident that people will come to visit the website and leave as soon as they learn the data. On average, 26% to 70% of the bounce rate is considered normal. For an email, the optimal bounce rate is less than 2%. This percentage varies with industry.
8. Digital Marketing Campaigns With Social Media
Finally, using social media to announce your new product helps viewers know about it and increases your brand awareness. Organizing digital media ad campaigns can be tricky. Not all social media posts have to be the same. You can design different ads for Instagram, X(formerly Twitter) and YouTube. It would be best if you targeted the relevant audience to generate leads and sales. To help you with creative ads for your social media profile, a digital marketing agency team is always one call away.
9. Email
Last but not least, good old email marketing is still cost-effective, targeting specific audiences and helping aid your sales. A growth in your email list is a sign of good marketing. You must keep track of all subscribers, unsubscribed, and new emails, along with the growth rate. Every dollar spent on email marketing gives a return of $42. Isn't it one of the best ROI sources to channel? Don't Wait Too Long, Start Your Digital Journey With Digital Marketing Agency: In a nutshell, digital marketing KPIs metrics can be gauged by:
● How much traffic you are getting on your website?
● How much a user is engaging with your content and information?
● What is the conversion rate of those users who are visiting your website?
● How much is your profit and return on investment (ROI)?
For assistance, call a reliable digital marketing agency. We have a dedicated marketing, social media, graphic designing, and web development team to cater to your needs. So, what are you waiting for?
Appoint a digital marketing agency now and create a new path to showcase your digital success story. If you're serious about your brand, this is an opportunity you can't afford to miss. Take action and make your mark today.
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