Learn To Create A Custom Lanyard For Custom Marketing

Custom Lanyard

Making a custom marketing product is just smart marketing, and if it’s a custom lanyard, it’s even smarter.

Custom lanyards are a great option for any company's marketing plan. They are used by people in their day-to-day lives, and when worn, function like a walking advertisement for your brand.

So if you know the value of a custom lanyard and you want to learn how to design one properly, this guide is for you. When you’re ready to purchase your promotional lanyard, look to Simply Merchandise, Australia’s best choice for customised lanyards.

How To Design The Perfect Custom Lanyard

Lanyards are fantastic, you know that. But how do you go about actually making one? This is the easiest way to get the lanyards designed and ready for your next trade show or conference.

Find A Fantastic Manufacturer

DIY can be loads of fun, but when you’re talking about handing out lanyards to your entire corporate office, student body, or marketing, it can go from a fun craft to a never-ending task really fast. Especially when it comes to speciality products like lanyards, it’s best to leave manufacturing to the experts.

Of course, not all manufacturers are created equal. If you’re looking to get high-quality, ultra-customizable lanyards for a competitive price without having to place a massive order, you’ll have to do some research.

We don’t mean to toot our own horn here, but Simply Merchandise checks all the boxes. Its user-friendly product creation platform and fair pricing make it a great place to create custom lanyards, especially if this is your first time creating custom products for your business or school

People sometimes think of DIY for marketing, but if you’re thinking of handing the lanyard to your office or student body, or even for marketing, it can look unprofessional if you try to do this yourself. In this case, it's better to leave it to the experts.


Of course, not all manufacturers are created equal. If you want to get quality, highly customizable lanyards at a competitive price without having to place large orders, you need to do your research, and this can take some time.

Simply Merchandise checks all the boxes. They have an easy-to-understand website and fair pricing making it a great place to create custom lanyards, especially if it's your first time creating custom products.

Start Customising Your Lanyard

This is where you start thinking of the specifications of your lanyard. When it comes to this, here’s what you have to consider.

Band length: here you should choose the length of your lanyard, anywhere from 14 inches to up to 30 inches, usually lanyards are 18 inches on average if that helps.

Band width: You can choose how much space your band takes up from 15-25mm wide.

Front printing: you can choose if you want your logo or motif on the front.

Back printing: you can also decide if you want your logo on the front and back of the lanyard.

Attachments: here’s where you choose the hardware and accessories that come with your lanyard. Do you want a clip, key ring, or maybe a clear ID sleeve?

Design The Lanyard

Now you can design the lanyard itself. If you know what logo you’d like, just let the manufacturer know, and the design team will make it look phenomenal. You can make up a specific logo for the lanyard or just yes your own company logo, business name or motto.

Distribute Your Lanyards

This is where your manufacturer makes and sends you the whole shipment of custom lanyards. They come straight to you, and all you have to do is start distributing them, whether this is in office goody bags, to students or visitors to your conference.


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