BBC is known for spending around 1.8 million dollars on its logo. Investing hundreds and thousands of dollars on logo designs is common among brands, especially high-end ones. But have you ever thought about why businesses invest so much in a symbol?
Because a logo contributes
to establishing a unique brand identity, setting it apart from the rival brands
in the industry. These brands also experiment with different logotypes, colors
palette, shapes, and other design elements to come up with an eye-catchy design.
Since 60% of
customers prefer to make a purchase from a brand with an interesting logo,
which is why focusing on aesthetics is essential, too. A lot of aspects
contribute to making a logo visually interesting, including logotypes. One of
those types is the abstract logo which we’ll be exploring in today’s blog.
What is An Abstract Logo Design?
An abstract logo
is best defined as a specified type of illustrated logo. It doesn’t feature a
recognizable object or image, such as an eagle or butterfly. Instead, the
abstract logo carries one or more geometric shapes, including triangles,
squares, or even straight lines.
When opting for
this type of symbol for your company, ensure it features the abstract geometric
form and becomes the right representation of your company. Although the
abstract logos don’t allow you to express muchly related to your business, you can
always use an iconic symbol to get your vision across.
Opting for this
particular logotype also allows you to go for an entirely customized symbol. It
even enables you to hide a secret message in the design. Take Nike’s swoosh for
an example. It’s simple. It’s straightforward. And it tells us the brand is all
about freedom and movement.
Abstract Logo Types
There’re various
types of abstract logos. Let’s explore them, so you can find the right one for
your next logo design.
Symmetrical Abstract Logos
If you focus,
you’ll realize nature is all about abstract symmetrical patterns. This is why
symmetrical abstract logos make the perfect fit for health and fitness brands. You
can pair the symmetrical design with light earth tones. Since symmetrical
patterns are repetitive, this type makes the right choice for the manufacturing
industry, too.
Geometric Shapes in an Abstract
Logo
For depth and minimalism,
you can go for an abstract logo with
geometric shapes. These shapes are popular for triggering emotions. For
example, the square-shaped logos look and appear stable whereas circles are used
to ignite the emotions of comfort, such as the MasterCard logo. With two
circles in the logo design, their client base trusts the business with ease.
Dynamic Abstract Logos
Dynamic abstract
logos carry a similar abstract shape and make slight changes considering the
contexts. These changes can be in terms of layout, color palette, or placement
of design elements. Nickelodeon makes the best example. If you notice, it uses the
same orange color and font throughout. But selects a different icon for every
show.
Illustrative Abstract Logos
This type of
abstract logo allows you to identify a few elements available in the logo design agency. Simply put, in abstract
illustrative logos, you interpret design elements, using a new or fresh
perspective. Starbucks can be the right example in this context. If you dissect
its logo, you’ll be able to recognize a mermaid reflecting a nautical character
on which the brand has been named. Other elements, such as a crown and two
mermaid tails are quite visible, too.
Abstract Logo Design Benefits
Opting for an abstract logo comes with a set of the following perks:
- Abstract logos are a unique blend of creativity and an optimistic approach.
- Abstract logos enable you to represent your brand in various ways.
- Abstract logos are unique, garner recognition, and leave a robust first impression.
- Abstract logos help you get customer attention with the possibility of generating a sale.
- Abstract logos allow you to incorporate and trigger emotion centering your brand.
Abstract Logos Best Example
No doubt,
abstract logos are great in multiple ways. With the benefits and uniqueness,
you’re sure to make an impact in your niche. Let’s take a look at the following
examples for more inspiration.
Pepsi
Did you know
Pepsi is the most consumed beverage in the U.K. after the alcoholic ones? Not
only the drink, but Pepsi’s logo is extremely popular, too. And this iconic
logo represents various things.
If you take a
closer look at the current version, it looks like a globe with a set of three
colors, red, blue, and white.
Apart from its
shape and colors, Pepsi’s logo is an amazing blend of concepts of arts,
physics, mathematics, feng shui, earth’s magnetic field, and more.
Spotify
If you’re a
music fan or love listening to podcasts, you must be familiar with Spotify. As
a streaming service provider, this brand is well-known for its wide variety of
music and podcasts. However, one more thing that contributes to its fame is the Spotify logo.
They’ve utilized
abstract logotypes in the right way, using a few shapes. The logo has three
lines with varying sizes, stacked in a circle. With a green and black color
palette, the logo is super easy to recognize, too.
Reebok
Reebok’s logo
doesn’t only represent the Union Jack, but it showcases the brand’s core values
as well. This logo was designed considering the legacy and progress of the
brand. It also serves as the representation of mental, physical, and social
well-being.
The brand has a
mission to provide products to people across the globe to improve their overall
life quality. And they’ve tried to achieve that in their logo, too. After
slight tweaks recently, the current version with a monochrome palette incorporates
the vibes of power and uniqueness.
Wrap Up
As a brand
owner, you’d want to debut in the market with a unique symbol to create some
sort of impact. Abstract logos can help you achieve that – thanks to their traits
like uniqueness and customizability.
Whether you want
to appear as a mature and stable brand or want people to trust you, Abstract
logos with geometric shapes can serve you well. The best part is abstract logos
have variety, so you have room to make a suitable choice.
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