7 Digital Marketing Trends You Can't Ignore in 2022

Digital Marketing Trends

Digital marketing trends are constantly evolving to be more and more in line with consumer needs, industry demands, and overall developments. The businesses that assess and adapt their current digital marketing strategies are the ones that will not fall behind their competitors. What trends can we expect to only strengthen their roots in 2022? Let’s take a look at 7 of them today that you should consider immediately strategizing and implementing if you don’t already.

1.     Video Marketing

Video content is a must and it’s here to stay. Text and static image content just aren’t cutting it these days in the world of social media. Even “Stories” and similar disappearing content aren’t enough. More and more viewers are learning about short, concise, and entertaining video content on social media like the kind found on TikTok and Instagram Reels. For businesses, that means you should be finding a balance of video and static content across your social media channels. Start with 30% video content and work your way up to 50% when you can. Additionally, look into setting up and regularly maintaining a TikTok account. Creating video content was preferred in the past but it’s becoming a necessity in 2022.

2.   Influencer Marketing

Influencer marketing is speculated to become even more of an asset to businesses and entrepreneurs in 2022. To gain exposure to your business and get on track with your competition, it’s recommended that businesses implement influencer marketing into their regular marketing strategies. By working with influencers within your industry, who also aren’t direct competitors, you can tap into brand new audiences and increase brand recognition. Reach out to influencers to find out the rates and type of promotion you can expect before initiating collaboration. Also, don’t forget to ask for estimated metrics depending on how much engagement you can anticipate from collaborating with them.

3.    Authenticity & Inclusivity

This should go without saying, but you would be surprised by the number of businesses that are still not creating authentic and inclusive content. Viewers want a business that they can relate to and have a dialogue with. That is not possible if your marketing channels only promote content that is aimed at “selling, selling, selling”, are too formal and put a barrier between the company and consumer, and don’t take into account the diversity of audiences receiving the content. Use this year wisely to make human connections with your target audience via all of your digital marketing channels. In this regard, you may rely on trustworthy digital marketing agencies in Sydney.

4.   New Marketing Channels

Gone are the days when consumers would open a Twitter account just to follow your business or personal brand on the only social media account you are active on. Businesses need to be prepared to go where their target audience is going and meet them there. The businesses that only cling to audiences from 1 or 2 platforms are going to fall behind those who are actively joining new platforms and interacting with those new audiences. If you don’t have the time and resources to branch out at this time, that’s what outsourcing to digital agencies in Sydney or anywhere in the world is for! There’s no shame in getting some helping hands for your online presence establishment.

5.    Shoppable Content

People who like to shop also like to know where they can get a product from and how much it costs as quickly as possible. Why not even buy it on the spot? That’s easy if you have an eCommerce website and your consumers are shopping there, but what about everywhere else? Instagram, Facebook, and more social media platforms are adding shopping integrations to their platforms to allow businesses to tag the products from their posts and link them immediately to the on-site store for purchase. This is a must-have consideration for eCommerce businesses.

6.   Voice Search Optimization

You’ve heard of search engine optimization, but something bigger and possibly even better is coming and it’s called voice search optimization. With more virtual assistants present in households across the world, people are actually telling their devices to search for them instead of typing. This changes the search landscape entirely and more companies are starting to look into voice search optimization to not fall behind on this important development.

7.    Artificial Intelligence

AI has become intertwined with countless industries and digital marketing is one of them. There are a lot of ways that businesses can be timely and implement the latest tech developments in their marketing. Deploying chatbots are a great example of how to boost customer service and good communication via AI. Additionally, you can look into finding AI software that can streamline processes like reporting and analytics, to have a better understanding of how well your marketing campaigns are paying off. 

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