Digital marketing trends are constantly evolving to be more and more in line with consumer needs, industry demands, and overall developments. The businesses that assess and adapt their current digital marketing strategies are the ones that will not fall behind their competitors. What trends can we expect to only strengthen their roots in 2022? Let’s take a look at 7 of them today that you should consider immediately strategizing and implementing if you don’t already.
1.
Video Marketing
Video content is a must and it’s here to stay.
Text and static image content just aren’t cutting it these days in the world of
social media. Even “Stories” and similar disappearing content aren’t enough.
More and more viewers are learning about short, concise, and entertaining video
content on social media like the kind found on TikTok and Instagram Reels. For
businesses, that means you should be finding a balance of video and static
content across your social media channels. Start with 30% video content and
work your way up to 50% when you can. Additionally, look into setting up and
regularly maintaining a TikTok account. Creating video content was preferred in
the past but it’s becoming a necessity in 2022.
2.
Influencer Marketing
Influencer marketing is speculated to become
even more of an asset to businesses and entrepreneurs in 2022. To gain
exposure to your business and get on track with your competition, it’s
recommended that businesses implement influencer marketing into their regular
marketing strategies. By working with influencers within your industry, who
also aren’t direct competitors, you can tap into brand new audiences and
increase brand recognition. Reach out to influencers to find out the rates
and type of promotion you can expect before initiating collaboration. Also,
don’t forget to ask for estimated metrics depending on how much engagement you
can anticipate from collaborating with them.
3.
Authenticity &
Inclusivity
This should go without saying, but you would be
surprised by the number of businesses that are still not creating authentic and
inclusive content. Viewers want a business that they can relate to and have a
dialogue with. That is not possible if your marketing channels only promote
content that is aimed at “selling, selling, selling”, are too formal and put a
barrier between the company and consumer, and don’t take into account the
diversity of audiences receiving the content. Use this year wisely to make
human connections with your target audience via all of your digital marketing
channels. In this regard, you may rely on trustworthy digital
marketing agencies in Sydney.
4.
New Marketing Channels
Gone are the days when consumers would open a
Twitter account just to follow your business or personal brand on the only
social media account you are active on. Businesses need to be prepared to go
where their target audience is going and meet them there. The businesses that
only cling to audiences from 1 or 2 platforms are going to fall behind those
who are actively joining new platforms and interacting with those new
audiences. If you don’t have the time and resources to branch out at this time,
that’s what outsourcing to digital agencies in Sydney or anywhere in the world
is for! There’s no shame in getting some helping hands for your online
presence establishment.
5.
Shoppable Content
People who like to shop also like to know where
they can get a product from and how much it costs as quickly as possible. Why
not even buy it on the spot? That’s easy if you have an eCommerce website and
your consumers are shopping there, but what about everywhere else? Instagram,
Facebook, and more social
media platforms are adding shopping
integrations to their platforms to allow businesses to tag the products from
their posts and link them immediately to the on-site store for purchase. This
is a must-have consideration for eCommerce businesses.
6.
Voice Search
Optimization
You’ve heard of search engine optimization, but
something bigger and possibly even better is coming and it’s called voice
search optimization. With more virtual assistants present in households across
the world, people are actually telling their devices to search for them instead
of typing. This changes the search landscape entirely and more companies are
starting to look into voice search optimization to not fall behind on this
important development.
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