The world's in the mid of a rapid technological transformation. As a result, new software, devices, and mobile applications are constantly invading the market. However, it's not something to fear. Instead, it's something that you can leverage for growing your business. With the latest technology, you can instantly see your business grow over time with a plethora of benefits, increased sales, conversions, and so much more!
The new digital
platforms and devices offer a vast opportunity for you to market your business.
For example, a social media platform like Facebook alone has 1.47 billion active users each day, and
there are many other platforms with massive usage. So imagine the outreach you
can have through it. Plus, that's not all. Just have a look below at all the
things you can do with technology to boost your sales.
1. Business Website
The first step
to printing your footsteps in digital marketing is to get your business
website. Since more than 70% of people search online before
purchasing, you can utilize a website to digitally display, market, and sell
your products or services.
You can even
make an e-commerce website to sell your products. This means you only have to
sign up on a platform and display your products to the audience without
investing in a website. Also, designing
your website with SEO is a great strategy to rank your site on the top of
Google SERPs.
Therefore,
owning a website regardless of its size is essential for your brand and its
credibility in the market. Another great way is to form your small website and
then form alliances with e-commerce stores to get your business running
smoothly.
2. Social Media Marketing
By now, you
already know how vast the social media outreach is. Everyone around the globe
excessively uses Twitter, Instagram, Facebook, and several other social media
sites. Thus, if you use them for marketing your products, nothing can be better
than that!
Even if you have a small business setup, you can beat your
competitors by identifying the
right target audience, especially when working with social media.
For example, suppose you've just started a supplements business. In that case,
you can post informative videos about their benefits for different age or
gender groups. Such content would let you gain more audience, who would
ultimately visit your website for purchase.
3. Chatbots
Communicating
with the site visitors is an essential aspect of increasing your online sales.
If you do not respond to them spontaneously, they might lose interest in your
service. However, recurrently answering the same questions can be hectic for
anyone. Plus, if you hire people to provide a 24x7 service, it will increase
your labor costs.
Nevertheless,
chatbots are here to the rescue! These AI-based tools can effectively respond
to your client's questions, and that too 24 hours a day. Moreover, they can
also be used to help visitors find products they need or wish to have. They
will personalize your users' experience by detecting their purchase history and
previous interactions.
4. Online Payment Options
Another aspect
of effective marketing is to show your customers that you're upgraded with
technology. For example, with apps like PayPal, online payment is the most
preferred option for most people. Thus, if your website does not offer that,
most people would turn their backs on your page.
Therefore, make
sure to integrate an online payment feature into your website if you want more
buyers for your business.
5. Cellphone Marketing
Do you know how
many people use mobile phones to access the internet?
Forbes tells us it's around 2 Billion! That
means your mobile marketing plan needs to be strong because you'll get the most
leads from mobile users. You can take good advantage of this by making your
website mobile-friendly. You might not know, but Google has this secret of
bringing your site up if it's optimized for a cell phone. Apart from getting
this SEO benefit, there's more to it.
Have you played
a game on your phone and seen ads popping up in between? Well, that's an
effective way to convey your message to your audience. You can even send
promotional text messages with sale announcements or coupons.
6. Voice Input
If your company
isn't adapted to the new voice search technology, then buckle up! That's
because 65% of 25 to 49-year-old adults have already
started using the voice feature once a day. Plus, it's even expected that 50% of all the searches would be by voice
input soon.
Thus, it's a
chance for you to beat your competitors by integrating voice search into your
website. If you do that, you'll make your way up before this becomes a standard
norm.
It's also
important to note that voice searches aren't like regular web searches. For
example, where ten listings are shown on Google web search, voice searches only
show three results. That means the competition is tough, and you need to hurry
up for this adaptation. Moreover, this feature even has a role in website SEO.
Thus, it would bring you up on Google so that you're more visible to your
audience.
7. Use Of AI
AI has made it
easy for every business to do personalized marketing. It tracks and analyzes
people's search behavior and purchases to see what would attract them. You
might have wondered how social media sites start showing you ads of products
that you just talked about with your friend or searched on Google a while ago.
That's because AI knows you more than you think, and it shows you exactly what
you desire.
Well, this can be utilized by your business to target an audience that's most likely to buy from you. It would save you the cost of marketing by directing your ads in the right direction. Also, it would increase your leads and sales.
8. Marketing Analysis
If you implement
marketing strategies but do not check whether they're actually working, then
you might be shooting in the dark. Most successful companies consistently
evaluate their marketing strategies. Google Analytics is one such software that
helps businesses track their key performance indicators. You can even integrate
cloud dashboards with your financial records to track your sales performance
and analyze them with your marketing strategies. If you know where you lack,
you can obviously improve your tactics.
The Takeaway
Modern technological devices, software, and platforms offer great opportunities for marketing your business. For example, you can easily boost up your leads by making a website that follows SEO strategies. Moreover, social media marketing, mobile marketing, voice search adaptation, and the use of chatbots, AI tools, and online payment options are some other must-to-do things to flourish your business. You can also analyze your marketing strategies to improve your strategies. Thus, leveraging technology is something you shouldn't miss at all.
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