Your packaging is as essential as your product and manufacturing system. Many business owners fail to realize, at times, the importance and significance of this aspect in the retail industry.
If
you are here, looking for some guidance and answers, then you are already
ahead. This only means that you are not neglecting the packaging side of your
venture, and you know the potential repercussions of doing so.
This
post centers, however, on choosing the right film for your flexible
packaging.
You may have already chosen the design and decided the overall appearance but,
a bit half-hearted in terms of the right film.
But,
let’s take a look at film packaging first for you to understand the big
picture.
About Film Packaging
Businesses
utilize flexible films for flexible, soft packaging. It basically consists of
multiple layers to pack goods.
For
any retail business, it is essential to include this kind of packaging for
their respective products, especially if they are in line with the food
industry. But, generally, they are largely used, as well, for consumers and
institutional products, particularly for industrial applications.
There
are several types of films, however, that are available on the market. So,
choosing the right and ideal one can become a challenge.
Worry
not, though, since this post will provide you with some pointers and tips.
Choosing The Right Film For Your Packaging
Here are the top five tips that you may want to check out when selecting or finding the right film for your packaging:
- Specify
Features, Properties
The first thing that you need to consider is your product. You should know the ins
and outs of your products. The reason being is that they will serve as the main
guide for your decision-making when choosing the right film packaging.
It
is wise and practical to jot down all the specifications of the product. These
include the dimensions, sizes, shapes, and even weight, if applicable.
Include
the other related details, as well. Are there any unique features or properties
that will impact the packaging?
As much as possible, list them all down for you to be able to compare and track.
- Point
Out Potential Mismatches
Once
you have completed the assessment of your product, it is now time to pinpoint
the possible mismatches or contradictions. This is still part of the overall
assessment to learn which film packaging will fit and work best on your
product. Hence, this is the time when you assess the properties and features of
the film.
Is the material strong and durable enough to protect and keep the product secure?
Does it have a fire, heat, and heat-resisting properties? Will the film highlight
the product’s assets or make it look unappealing?
Things like these will help you identify whether a certain film is an ideal choice for your packaging.
- Be
Realistic
Another factor that you have to consider is your mindset. Make sure that you are
realistic about everything about the packaging aspect of your product,
and in this case, choosing the right film.
You
have to be realistic about the cost, as well as all the other aspects of the
logistics. These include transport and storage.
You
have to ask yourself whether you can handle and manage these areas. Also, you
have to assess if you can afford all the related costs.
Yes, they may appear appealing and grand but, will you make a profit at the end of the day?
- Think
Sustainability, Check Green Requirements
The
future belongs to sustainability. So, this is just a bonus. You may increase
your audience and customer base further once they learn that you are using
sustainable materials in your packaging.
This
comes as many consumers are becoming more conscious about their surroundings.
Accordingly, many companies have since started to shift to using sustainable
raw materials both for their products and packaging.
While choosing this is just a bonus point, you have to remember that there are several regulations, as well, that companies should follow. This is very applicable to packaging with films.
- Aesthetics,
Printability
After
assessing all the necessary details and aspects, do not forget those that make
the packaging appealing. But, you should still regard the other factors that
are essential to your business.
You
know for sure that the looks and aesthetics matter a lot. It has to catch the
attention of your target audience. So, it is a must that you prioritize the
design, as well.
At the same time, check the material’s printability. Keep in mind that companies
have to follow several regulations, especially in the retail industry.
Important
information and details like expiry date, manufacturing date, the ingredient
list should be printed on the film packaging. Hence, make sure that your chosen
material will offer convenience to you when doing so.
Final Thoughts
Packaging is an essential part of any business, and inflexible, soft packaging, films play an essential role. If you are looking for some guidance on which materials to use, then try to apply and utilize these pointers.
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