Are you looking for the most reliable marketing strategy? Then its recommendations give you an edge over others. The most reliable marketing strategy comes directly from other people—maybe people you don't even know. It's called word of mouth marketing.
According to Nielsen, 83% of respondents believe recommendations from friends and families and over 90% of individuals trust recommendations from people in general, even if they're strangers.
Word
of mouth work as an influencer that helps consumers making their purchasing
decisions. Today, customers go for reviews, testimonials, recommendations
before going to purchase anything. WOMM is much more concrete than other modes
of advertising.
Before we move forward, it is important to understand what it is.
What Is Word of Mouth Marketing?
Word of mouth marketing means spreading brand information, products, or judgments from one person to another via communications. Word-of-mouth marketing plays a crucial role in any cohesive marketing strategy, whether a product launch, social media growth strategy, or email marketing campaign. Usually, word-of-mouth marketing happens both organically and through amplification.
Why is Word of Mouth Important?
There are several benefits of word-of-mouth marketing but still wondering why it is so important? According to SDL, nearly half of the customers (58%) share their positive experiences with products or services on social media.
What
does this imply? It suggests that your customers are engaging in word-of-mouth
promotion online after purchasing from your store or interacting with your
brand.
This promotion can be in the form of posting a photo of a package they just got or taking a selfie wearing your product. Customers might tag you in a post to thank you or to showcase their product.
Not
only do customers share their experiences, but their network also likely to
believe those recommendations. Organic Word of mouth marketing is not limited
to word of mouth advertising. Therefore, it is more comfortable interacting
with.
So, word-of-mouth marketing can be a compelling way to assist you in building your brand and customer base.
Let's see some of the best Word of mouth marketing strategies.
Some Effective Word of Mouth Marketing Strategies are
● Social Media
Today,
everyone is on social media, and there are multiple ways to engage them with
those channels to boost word-of-mouth marketing. Also, you do not need to spend
large sums annually for social media marketing, ads, or to build a viral blue
or white dress debate.
Trending hashtags are another method to expand your word-of-mouth marketing. By deliberately building a hashtag for a product, event, or campaign, you provide your audience a candid, cohesive way to chat about it.
Customer advocacy programs are an excellent way to give a boost to word-of-mouth advertising on social media channels. In a nutshell, you encourage your customers to share information on their accounts with their followings. These posts have vast potential to influence broader audiences and start new conversations.
●
Experience
Marketing
It is one of the best ways to leverage word of mouth is to create experiences that let people talk. With the buzz of social media, this has never been more important. People love to share their experiences on social media platforms, be it Snapchat, Twitter, Facebook, Instagram Stories, or other popular mediums. Generate a shareable experience, and you'll naturally spark word-of-mouth marketing.
Experience marketing can be as huge as Burning Man and Coachella or as little as a virtual reality headset and augmented Pokémon in your backyard. If you want people to talk about you, then create experiences for them to talk about.
● Influencer Marketing
Don't
mix influencer marketing with celeb endorsements. Celebrities are normally
recognizable, yet unapproachable, figures. Society has come to anticipate their
endorsements, so we tend to trust them less—a study revealed that only 3% of
consumers believe in celebrity endorsements.
Influencers, however, are usually people who are entrusted in certain circles. They are more relatable and friendly but just happen to have large, more niche followings. According to Edelman's Trust Barometer, approx 58% of participants agreed to buy a product because of influencer advice in the previous six months.
The best way to utilize the power of influencer marketing is to discover influential individuals in your industry who are (or could become) brand ambassadors for your brand. Their influence and reach can lead to conversations and interest in your product or brand that's equivalent to thousands of dollars in equivalent ad spend.
●
Customer
Reviews
Reviews
are important. Research reveals that 95% of people see consumer reviews before
buying, and 88% of people trust reviews just as personal recommendations.
Customer reviews are purest forms of word-of-mouth marketing as it lets
customers market your product (for better or worse) with their mouth.
Boost your happy customers to share reviews of your business and products on Facebook, Amazon, Google, Yelp!, G2 Crowd, or other niche-specific sites that your target audience uses to check. Some people choose to leave reviews—no encouragement necessary. Others require a soft push or a little incentive (maybe a 10% discount?).
●
User-Generated
Content
Promoting
and using user-generated content (UGC) is an excellent way to hook up your
customers with your business. Here's how it works:
- Initially, you direct
your users to share their content with an incentive. That could be for free products, entries into giveaways, or just an opportunity to be featured on your blog or social media channels.
- Users share their different content on their social channels with their followings.
- You repurpose that excellent content and utilize it on your channels (after getting approval,
of course).
- The primary user gets triggered that your brand shared their content, and they likely repeat they share your post. Plus,
if they're passionate about your brand, they'll share this with their spouse, mom, and anybody else who will listen.
- Free Product
Keep in mind that it's not always feasible to give away products for free in exchange for word-of-mouth marketing, but the right item with the precise marketing strategy can take off.
Wrapping It Up
Word of mouth marketing is all about offering incredible value that people can't resist sharing with their network. If your brand is small and almost unknown, you can't just depend entirely on organic word-of-mouth marketing to amplify the information; you have to give more push to your customers. Employ these strategies a try to expand your customer base for your next campaign.
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