Why Do Web Designers Use Responsive Web Designing Techniques?

Responsive Web Designing Techniques

With the advancement in technology, the number of devices through which the website search is carried out is increasing. This has pushed web designers to rethink their working strategies and develop the techniques to optimize their websites on all the screens efficiently.

Developing more than one site to accommodate different screen sizes and types is inefficient in today’s time.

Web designers nowadays use responsive web design techniques that make their website optimized for all the screens, whether it is a desktop, a tablet, or a mobile screen.

What is Responsive Web Design?

A responsive web design is the design of a website that can change its layout and provides an appropriate user experience on both mobile and desktop. A responsive website has a fluid and flexible layout which adjusts according to screen size. We can say that the responsive websites are mobile-friendly also.

Features of a responsive web design are:

      Text is readable without the requirement of zooming

      Adequate space for tap targets

      Do not require horizontal scrolling

      Flexible images

      Very little loading time

      Fits the mobile screen very well

How Does Responsive Web Design Work?

A responsive web design works through Cascading Style Sheets (CSS). It uses various settings to serve different style properties depending on the screen size, color capability, and other characteristics of the user’s devices. A few examples include the viewport and media queries.

Why Is Responsive Design So Important?

Designing the different websites for every known device is time-consuming and is practically not feasible. It would also cost very high. This would also make the site unresponsive and ineffective for future technology changes. It would also become impossible to maintain that many websites with technology change. Responsive design is very effective as it makes your website future-proof.

Mobile design is essential because there are more than 5.22 billion mobile users. More than 50% of web traffic in US websites is now from mobile devices. A major key to responsive web design is to know your audience and what devices they are using to view your website.

Various web browsers have their mobile versions, and they render the sites differently. There are many versions of browsers, and it becomes challenging to make your website responsive to every browser version.

So, it becomes vital that the design works and responds to a variety of versions and devices.

The responsive web design solves all these issues and makes your website more mobile and user-friendly.

Benefits of A Responsive Web Design

Responsive web design delivers the best user experience across all devices and has many other advantages. Here are the benefits of responsive web design:

  1. Attract Wider Audience

A responsive web design can accommodate a variety of different devices, which would attract a wider audience. Your audience can access your website on all devices of different shapes and sizes.


The number of mobile users is increasing at a fast pace. There are more than 5.22 billion mobile users in the world. So, mobile-friendly websites can widen your audience.


  1. Cost-Effective

Maintaining separate websites for the mobile and non-mobile audience can be very expensive. Multiple websites for multiple devices mean any changes need to be made across all of them.


A responsive design that is optimized for every device can make you save a lot of time and money. Therefore, you need to invest in a single responsive website design and appeals to every user.


  1. Gives Flexibility

A responsive web design also provides you flexibility, and you can make changes easily and quickly. You will have to make changes only to one website. This has a considerable advantage when you want to make a quick design change.


  1. Improved User Experience

Enhanced user experience is crucial to website owners. The users get annoyed if your website takes a lot of time in loading and requires a lot of zooming and scrolling.

A responsive web design makes the user experience far better. They would like your website more because they can visit your website easily from any device.


  1. Boosts SEO

Search engine optimization is beneficial to increase Google search ranking. The higher is the ranking, the more is the possibility of your potential customers finding you.

Responsive designs also boost the SEO of your website because Google gives preference to mobile-friendly websites. So, responsive web design also helps you improve SEO.


  1. Easy To Manage

Many businesses do not have time to manage their website and update or refresh the website's looks very frequently. They need to focus on their business rather than concentrating on the website only.


A responsive design is easy to manage, and you do not need to hire a designer to handle every aspect of your website. You can also make changes yourself quickly and easily.


  1. Lower Bounce Rates

The websites which are difficult to use and require zooming and scrolling do not please the users. They tend to go off your website as soon as they enter. If your website is not compatible with their devices, they will go off your website.


A responsive website will reduce the bounce rate with fast loading, easy navigation, and very well-fitting on the screen.


  1. Improved Conversion Rates

A responsive website is more user-friendly, and this makes it leads to improved conversion rates. A responsive website would increase sales as it will reach a more targeted audience and give them a smooth and easy experience.

Seeing the lots of benefits responsive web design provides, a web designer cannot ignore the potentials of responsive web designing techniques.

Post a Comment