With the advancement in technology, the number of
devices through which the website search is carried out is increasing. This has
pushed web designers to rethink their working strategies and develop the
techniques to optimize their websites on all the screens efficiently.
Developing more than one site to accommodate
different screen sizes and types is inefficient in today’s time.
Web designers nowadays use responsive web design
techniques that make their website optimized for all the screens, whether it is
a desktop, a tablet, or a mobile screen.
What is Responsive Web Design?
A responsive web design is the design of a website
that can change its layout and provides an appropriate user experience on both
mobile and desktop. A responsive website has a fluid and flexible layout which
adjusts according to screen size. We can say that the responsive websites are
mobile-friendly also.
Features of a responsive web design are:
●
Text is readable
without the requirement of zooming
●
Adequate space for
tap targets
●
Do not require
horizontal scrolling
●
Flexible images
● Very little loading time
● Fits the mobile screen very well
How Does
Responsive Web Design Work?
A responsive web design
works through Cascading Style Sheets (CSS). It uses various settings to serve
different style properties depending on the screen size, color capability, and
other characteristics of the user’s devices. A few examples include the
viewport and media queries.
Why Is Responsive Design So Important?
Designing the different websites for every known
device is time-consuming and is practically not feasible. It would also cost
very high. This would also make the site unresponsive and ineffective for
future technology changes. It would also become impossible to maintain that
many websites with technology change. Responsive design is very effective as it
makes your website future-proof.
Mobile design is essential because there are more
than 5.22 billion mobile users. More than 50%
of web traffic in US websites is now from mobile devices. A major key to
responsive web design is to know your audience and what devices they are using
to view your website.
Various web browsers have their mobile versions,
and they render the sites differently. There are many versions of browsers, and
it becomes challenging to make your website responsive to every browser
version.
So, it becomes vital that the design works and
responds to a variety of versions and devices.
The responsive web design solves all these issues
and makes your website more mobile and user-friendly.
Benefits of A Responsive Web Design
Responsive web design delivers the best user
experience across all devices and has many other advantages. Here are the
benefits of responsive web design:
- Attract
Wider Audience
A responsive web design can
accommodate a variety of different devices, which would attract a wider
audience. Your audience can access your website on all devices of different
shapes and sizes.
The number of mobile users is
increasing at a fast pace. There are more than 5.22 billion mobile users in the world. So, mobile-friendly websites can widen
your audience.
- Cost-Effective
Maintaining separate websites for
the mobile and non-mobile audience can be very expensive. Multiple websites for
multiple devices mean any changes need to be made across all of them.
A responsive design that is
optimized for every device can make you save a lot of time and money.
Therefore, you need to invest in a single responsive website design and appeals
to every user.
- Gives
Flexibility
A responsive web design also
provides you flexibility, and you can make changes easily and quickly. You will
have to make changes only to one website. This has a considerable advantage
when you want to make a quick design change.
- Improved
User Experience
Enhanced user experience is
crucial to website owners. The users get annoyed if your website takes a lot of
time in loading and requires a lot of zooming and scrolling.
A responsive web design makes the
user experience far better. They would like your website more because they can
visit your website easily from any device.
- Boosts
SEO
Search engine optimization is
beneficial to increase Google search ranking. The higher is the ranking, the
more is the possibility of your potential customers finding you.
Responsive designs also boost the
SEO of your website because Google gives preference to mobile-friendly
websites. So, responsive web design also helps you improve SEO.
- Easy
To Manage
Many businesses do not have time
to manage their website and update or refresh the website's looks very
frequently. They need to focus on their business rather than concentrating on
the website only.
A responsive design is easy to
manage, and you do not need to hire a designer to handle every aspect of your
website. You can also make changes yourself quickly and easily.
- Lower
Bounce Rates
The websites which are difficult
to use and require zooming and scrolling do not please the users. They tend to
go off your website as soon as they enter. If your website is not compatible
with their devices, they will go off your website.
A responsive website will reduce
the bounce rate with fast loading, easy navigation, and very well-fitting on
the screen.
- Improved
Conversion Rates
A responsive website is more user-friendly, and this makes it leads to improved conversion
rates. A responsive website would increase sales as it will reach a more
targeted audience and give them a smooth and easy experience.
Seeing the lots of benefits responsive web design
provides, a web designer cannot ignore the potentials of responsive web
designing techniques.
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