Traditionally,
psychology has played an important role in the strategy of large stores to
increase their sales. Thanks to this discipline, a multitude of small actions
have been developed to ensure that customers end up
introducing products that they did not initially intend to purchase in their
carts.
Many retailers and
sellers make use of custom boxes to
increase their sales in the market. But keeping in view the increasing market
competition, it is not possible to just stick to a single marketing strategy.
That is why every brand owner or manufacturer needs to open horizons and do something out of the box to enhance their sales in a
supermarket. Creativity will add enough grace to your products presented in the
market. So, here are some tricks that will create a lasting impact on
customers.
1.
Bigger
and bigger carts
Since its
appearance in the 30s of the 20th century, the dimensions of supermarket carts have not
stopped increasing considerably. The reason is simple. A large part of
consumers are not satisfied if they do not completely fill the cart and the
larger the cart, the higher the purchase amount.
2.
Prices,
better with cents
Normally,
consumers look at the first figure and pay less attention to the cents, which
distorts their perception of whether something is expensive or cheap. Thus, the
first impression of a product whose price is 9.99 euros will be that it is much
cheaper than another that costs 10 since unconsciously there is a tendency to
believe that its price is significantly lower. Despite being one of the best
known, recent studies show that this strategy continues to work as well as the
first day.
3.
Place
products at eye level
When you walk
through the aisles of supermarkets, your eyes tend to focus on those objects
that are at head level. For this reason, when a large area wants to increase
the sales of one article compared to another, it only has to put it on the
shelf that is at the level of the buyers' eyes, increasing its visibility.
Other items that could be an alternative purchase are less visible, so they
cost more to find. Similarly, items such as small toys or treats are usually
lower so that they are visible to children.
4.
The
essential items
Your products
packed in custom boxes must be
placed at the back. In practically all supermarkets, products such as eggs, milk,
meats, or vegetables are usually always found in the back aisles. The goal is to
force all shoppers to tour the entire store, thus exposing them to a multitude
of offers of products that they had not planned to purchase.
5.
Expendable
products at the entrance
Items that provide
a greater profit margin, such as flowers, pastries or pre-cooked dishes are
usually located right at the entrance of the store. The reason is that they are
articles that are consumed at the moment, their visual impact is great and
consumers tend to allow it, especially if the cart is still empty.
6.
Cashiers,
always on the left
In most
hypermarkets, the entrance is to the right of the cashiers. This forces users,
who are mostly right-handed, to have to move to the left, in an anti-clockwise
direction. According to the marketing and advertising expert Sara Villegas,
this arrangement makes the client feel more comfortable since when there are
no spatial references the tendency of most people is to turn left. The more
aisles you walk through before reaching the checkout line and the longer the
customer is in the store, the more you spend.
7.
Change
the location of basic products periodically
When a user
already knows the distribution of the supermarket, he knows where the products
he needs are, which allows him to buy without distractions. Periodically
altering the layout ensures that customers have to spend more time wandering
the aisles, increasing the chances that they will end up adding products they
didn't initially plan to purchase into their cart.
8.
The
nod to ecology
The decision of
many large supermarkets to start charging for plastic bags, adopted before the
legislation required it, was announced as a commitment by companies to the
environment. However, this decision hid a large reduction in costs and, at the
same time, an increase in income, since a few cents were charged for a product
that until then was free. Regarding reusable bags, in addition to being a
source of extraordinary income, they have become a free advertising medium for
your brand.
9.
The
temptation through the boxes
After going
through the entire supermarket filling the cart, the wait next to the line of custom
boxes are enlivened by all kinds of low-value items but the great power of
seduction. Chewing gum, gummies, chocolates, magazines, batteries or razors are
products of little value but with a high-profit margin for the large surface
area and that, according to the theory of consumer psychology, fulfill the function
of putting the icing on the cake with impulsive custom packaging boxes.
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