Nine Tricks To Sell More in A Supermarket


Nine Tricks to Sell More in a Supermarket

Traditionally, psychology has played an important role in the strategy of large stores to increase their sales. Thanks to this discipline, a multitude of small actions have been developed to ensure that customers end up introducing products that they did not initially intend to purchase in their carts.

Many retailers and sellers make use of custom boxes to increase their sales in the market. But keeping in view the increasing market competition, it is not possible to just stick to a single marketing strategy. That is why every brand owner or manufacturer needs to open horizons and do something out of the box to enhance their sales in a supermarket. Creativity will add enough grace to your products presented in the market. So, here are some tricks that will create a lasting impact on customers.

1.      Bigger and bigger carts

Since its appearance in the 30s of the 20th century, the dimensions of supermarket carts have not stopped increasing considerably. The reason is simple. A large part of consumers are not satisfied if they do not completely fill the cart and the larger the cart, the higher the purchase amount.

2.     Prices, better with cents

Normally, consumers look at the first figure and pay less attention to the cents, which distorts their perception of whether something is expensive or cheap. Thus, the first impression of a product whose price is 9.99 euros will be that it is much cheaper than another that costs 10 since unconsciously there is a tendency to believe that its price is significantly lower. Despite being one of the best known, recent studies show that this strategy continues to work as well as the first day.

3.     Place products at eye level

When you walk through the aisles of supermarkets, your eyes tend to focus on those objects that are at head level. For this reason, when a large area wants to increase the sales of one article compared to another, it only has to put it on the shelf that is at the level of the buyers' eyes, increasing its visibility. Other items that could be an alternative purchase are less visible, so they cost more to find. Similarly, items such as small toys or treats are usually lower so that they are visible to children.

4.     The essential items

Your products packed in custom boxes must be placed at the back. In practically all supermarkets, products such as eggs, milk, meats, or vegetables are usually always found in the back aisles. The goal is to force all shoppers to tour the entire store, thus exposing them to a multitude of offers of products that they had not planned to purchase.

5.     Expendable products at the entrance

Items that provide a greater profit margin, such as flowers, pastries or pre-cooked dishes are usually located right at the entrance of the store. The reason is that they are articles that are consumed at the moment, their visual impact is great and consumers tend to allow it, especially if the cart is still empty.

6.     Cashiers, always on the left

In most hypermarkets, the entrance is to the right of the cashiers. This forces users, who are mostly right-handed, to have to move to the left, in an anti-clockwise direction. According to the marketing and advertising expert Sara Villegas, this arrangement makes the client feel more comfortable since when there are no spatial references the tendency of most people is to turn left. The more aisles you walk through before reaching the checkout line and the longer the customer is in the store, the more you spend.

6.	Cashiers, always on the left

7.      Change the location of basic products periodically

When a user already knows the distribution of the supermarket, he knows where the products he needs are, which allows him to buy without distractions. Periodically altering the layout ensures that customers have to spend more time wandering the aisles, increasing the chances that they will end up adding products they didn't initially plan to purchase into their cart.

8.     The nod to ecology

The decision of many large supermarkets to start charging for plastic bags, adopted before the legislation required it, was announced as a commitment by companies to the environment. However, this decision hid a large reduction in costs and, at the same time, an increase in income, since a few cents were charged for a product that until then was free. Regarding reusable bags, in addition to being a source of extraordinary income, they have become a free advertising medium for your brand.

9.     The temptation through the boxes

After going through the entire supermarket filling the cart, the wait next to the line of custom boxes are enlivened by all kinds of low-value items but the great power of seduction. Chewing gum, gummies, chocolates, magazines, batteries or razors are products of little value but with a high-profit margin for the large surface area and that, according to the theory of consumer psychology, fulfill the function of putting the icing on the cake with impulsive custom packaging boxes.


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