How To Promote or Advertise Your Moving Company

 

How To Promote or Advertise Your Moving Company

In what is an ultra-competitive business world, taking your moving company to the next level in this day calls for some out-of-the-box marketing strategies.

Your marketing efforts need to be, first and foremost, geared towards creating an emotional connection with your target audience.

When this is achieved, you then need to engage them systematically so that they take action, with the end goal being to, of course, opt for your moving services and not the next guy’s.

Recently, as with most other sectors, the moving industry has witnessed a gradual shift from traditional to online marketing tactics. Looking at numbers from across the board, digital marketing spend in the US surpassed traditional ads for the first time in 2019.

What this essentially means is that you need to combine online and traditional marketing tools to give your moving business the best chance of reaching potential customers, and ultimately, bring that much-needed business in.

Here are some of the best strategies you can implement when promoting your moving business.

Referral Marketing

Every marketer knows the power of word-of-mouth.

There is nothing like having previous customers become your brand ambassadors, and the only way to achieve this is to provide the best moving experience to your customers, start to finish.

While they can do this by leaving you wonderful reviews and waxing lyrical about your service on social media, consider going one further by giving these happy customers some incentives.

For instance, you can have a referral program (both online and offline) that involves giving your customers a commission for every referral they make.

Grow Your Network With Real Estate Agents

The importance of networking with real estate agents as a mover in your locality cannot be overlooked.

Consider becoming a member of the local business group and speak to them about the moving services you offer.

Good relationships with real estate agents can help bring a steady stream of clients your way. As long as you offer exceptional service, realtors will be happy to vouch for your NYC moving company to their clients.

Join Industry and Business Associations

Another useful marketing tactic is to register your business with industry and/or business associations.

Moving businesses registered with these organizations are perceived by customers as being trustworthy and meeting industry standards about the delivery of quality services.

One such organization that can give your business an aura of legitimacy is the American Moving and Storage Association (AMSA), one of the premier membership organizations for movers in the US.

The bonus of joining AMSA is it also provides unique marketing opportunities for its members, including lobbying for their interests.

Implement A Social Media Marketing Strategy

As a moving company, not having a social media presence in this day and age would be doing your business a huge disservice.

That’s because social media today has grown into more than just a platform to connect with friends. Matter of fact, numerous businesses have leveraged social media platforms to build themselves from the ground-up.

The tricky part will be working out which social platforms are the most effective in marketing your moving company.

For instance, do you offer commercial moving services whose clients can be readily found on Facebook? Or do you serve college students whom you’ll find in their drones on Instagram?

Once you’ve established that, come up with an effective social media strategy that targets your ideal market.

Social platforms are a great way to advertise your company as they also offer stellar advertising options that make it possible to home in on your target audience using buyer persona that factors in things like demographics, customer interests, and behaviors.

This is a very powerful tool, so ignore it at your own peril.

Leverage on Search Engine Optimization (SEO)

The benefits of Search Engine Optimization (SEO) cannot be overstated.

SEO is the process of coming up with unique, engaging, and helpful content using keywords and search engine best practices. Moving businesses with stellar SEO strategies appear in the first page results of search engines.

The higher rankings give them prominence which leads to increased website traffic. The good thing about SEO is that you do not have to pay for ads.

However, patience is paramount as the results take time to bear fruit. If you want instant results, consider Search Engine Marketing (SEM).

Deploy Search Engine Marketing (SEM)

Search Engine Marketing (SEM) involves spending money on search engine ads to gain prominence.

With this strategy, rather than wait for your SEO efforts to pay off, you bid on keywords you’re targeting. For example, “commercial moving services New York” or “college movers Chicago”.

When customers search for moving services using your targeted keywords, you appear on top of the first page of search engine results. This gives your business unprecedented prominence, with the clicks leading to your landing page of choice.

Ensure that you optimize your landing page to reduce the bounce rate. While money is spent on SEM, the returns on investment are worth every penny.

Responsive Website

To further boost your brand image online, consider redesigning your website to make it responsive. A responsive website is one that displays seamlessly across all devices – desktops, laptops, iPads, smartphones, et al.

Having a mobile responsive website is especially important when you consider that most online searches occur on mobile devices these days.

Before people engage with a business nowadays, they first look up the company on the Internet. More often than not, your website is the first port of call they dock at followed by your social media pages – or the other way around.

A website gives you digital legitimacy and you earn bonus points if it can display across all screen types without a problem.

The website should have useful tools that add value to your clients. These tools can include moving cost calculators, free quotes, live chat functionality, and email/newsletter sign-up forms.

You can opt to have a blog within your website that provides useful information on all things moving. The good thing with having a blog section is that it also aids your SEO efforts greatly. Search engines love new content that is helpful and properly optimized.

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