How Do You Promote A New Blog In 2020?


How Do You Promote A New Blog In 2020?

Blogging has become one of the most effective ways to earn money online. Those who don’t work 9 to 5 jobs under a boss want to start their own business. Due to the technological advancement and growing popularity of blogging, many people choose to start a blog of their own. 

However, most of them find it difficult on how to promote a new blog. Although some bloggers are actively promoting their sites through social media and PPC, they are not enough. With the rise in competition, you need to adopt a new strategy that may help you to drive massive traffic. In this article, I am going to share some tested techniques that you can apply to your blog.

Tips for Promoting a New Blog

First of all, you need to have a business mindset while promoting a blog. Here are some of the best ways to promote your blog. 

Email Marketing

First and foremost, email marketing is still the best way to promote your blog. However, there are many latest trends and tools that you can use in your email marketing strategy. Learn and adopt new trends and techniques for email marketing. 

Incorporate a personalized email marketing strategy for your audience. Use attractive and catchy headlines that are relevant to your audience’s needs. Try to figure out what is the ideal time to send emails to your audience. Most users check their email from 9 am to 12 noon, while some other groups check it in the evening to midnight.   

Social Sharing

Second, social media is a great platform to promote your blog. Moreover, social media has many other potential benefits for businesses. It is cost-effective and offers many tools and features that allow to attract and engage more audience. Almost every social media network is free to use, but you can use paid tools for promotion.

Facebook and Instagram are the two most popular social networks for the promotion of your blog. You can learn about how to use Facebook ads for your blog. 

Redesign Your Blogpost and Reach New Audiences

Redesign your blogpost into different formats and share them with a new audience. That means you can convert your blog post into a YouTube video, or podcast, or slides to promote your blog. It’s an excellent way to boost your blog with the same content but with a different format. 

However, you need to develop new skills such as video production skills, PowerPoint presentation skills, editing, skills, etc. Once you are good at these skills, you can use it for your other project too. 

Collaborate with Other Blogs

There is a famous saying, ‘Your network is your net worth.” One of the common mistakes that most newbie bloggers do that they don’t partner or collaborate with others. It is a loss to their growth, and they may regret it later. 

Therefore, collaborate with other blogs, which is a great strategy to improve your traffic. However, ensure that the blogs you choose are relevant to your niche. If you choose blogs with a different niche you may not get your target audience. Many bloggers advise promoting your blog with any audience for the initial boost, but it is not a good idea. Check the domain authority, rankings, and reputation before you partner with a blog. 

Monitoring Audience Conversations

Another great way is to monitor your audience’s conversations with your blog post and sharing it with your audience. It increases your brand value, reputation, and builds trust with a new audience. They treat these conversations a validation for your credibility. 

However, you shouldn’t do it often; apply these tips only a few times per month. Otherwise, your audience might feel you are forcefully promoting your blog. So, make sure to add genuine conversations and which are valuable. For example, if a famous blogger, marketer, or solopreneur suggests your articles. 

Republish in Medium

It’s a great idea to republish your blog posts on different blogging platforms like Medium. It is one of the most popular blogging platforms where you will find a wide variety of people from different parts of the world. 

Although you post tons of amazing blog posts to your blog, you will miss many wonderful opportunities if you never grow your reach. When you publish your blog posts in Medium, it will grow your subscribers, social media engagement, and ultimately drive massive traffic. 

However, you should build an attractive blog so that people who visit your site for the first time should have a lasting impression. For that, you need to choose the best website builders which offer exciting features. Although WordPress is the most popular, many other platforms also offer multiple and easy functionalities. 


Last but not least, hosting a podcast or sponsoring your blog through a famous podcast is one of the most effective ways to promote your blog. Nowadays, people are looking for valuable content on podcasts. There are many platforms, such as iTunes, Spotify, and many other channels that are popular for podcasts. 

One of the best things about podcasts is people can listen to the episodes even while traveling or going for a walk. Moreover, it’s a very convenient and quick way to absorb most of the content within less time. It is also more engaging than reading a book, so most people today prefer audiobooks to read. 

However, keep in mind that if you want to host a podcast or reach out to an influencer to host your blog, it requires investment. So, you should take this factor into account before you decide on a podcast. 

The Bottom Line

The above tactics are tried and tested, which has shown significant results. If you have a new blog and are not getting enough traffic, you can adopt these techniques in your blog promotion strategy. However, ensure that you have good quality, useful, and relevant content on your blog. There is no point in putting so much effort if your blog does not add value to your audience. I hope the above information has helped you to get some insights into promoting a blog. 

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