Guide to Securing Your Business During the Holidays

 

Guide to Securing Your Business During the Holidays

The holiday season is one of the most exciting times of the year for shoppers and businesses alike. The season typically boasts some of the best sales of the year, and that means brick and mortar stores and e-commerce businesses have to be prepared for an influx of activity. As a business owner, it’s important to properly anticipate anything the holiday season blows your way, from the small details and decorations to the number of shoppers you’re able to properly accommodate due to COVID restrictions. Properly securing your business for the holidays doesn’t have to be an overwhelming task if you approach the season prepared and ready for anything. Explore our helpful guide to securing your business during the holidays to keep everyone merry and bright.

Tip 1: Make Sure All Systems are a Go

Increased traffic during the holiday season and a sudden influx in sales can wreak havoc on your POS and payment processors if you’re not updated and well-equipped for fluctuations. Paying consideration toward security practices and anti-fraudulent software is a smart way to avoid any negative experiences during a higher volume time. Mindfulness toward strong and secure payment processing is an important step in assuring you are not scammed and customers are always financially safe in their transactions.

Tip 2: Keep an Eye on Everything

Unfortunately, the holiday season often comes with higher incidences of shoplifting. Prepare your staff with a 24-hour surveillance system that can monitor the store’s day-to-day interactions and sales to help secure your goods and services. Hiring additional security personnel is also a good idea—that way you have a designated team member to assist in theft prevention while the rest of the team focuses on sales. If your business already implements these procedures, make sure that all security systems and programs are updated to ensure that if law enforcement gets involved you have all the evidence necessary to prevent issues from occurring again.

Keep an Eye on Everything

Tip 3: Set Your Team Up for Success

Making sure to properly staff and accommodate all customers is a crucial step in making sure you’re prepared for the holidays. The holidays tend to drive traffic upward, so the number of team members available may need to be higher than other times of the year. To avoid getting slammed unexpectedly, hire seasonal employees to make sure everyone has a positive experience shopping with you and that your team members can function healthily. Especially during a global pandemic, it’s important to make sure everyone is on the same page in terms of safety procedures.

Tip 4: Keep an Extra Close Eye on Inventory

Even with proper security and safety measures in place, it’s easier to see some of your merchandise go missing during the holidays. Keeping meticulous track of your inventory during this time of year is more crucial than ever to avoid excessive losses from theft. Additionally, since you’ll likely be ordering more inventory than other points in the year, make sure the workspace can properly accommodate the items without compromising shopper or employee wellness.

Keep an Extra Close Eye on Inventory

Tip 5: Make Sure the Holiday Environment is Safe

One of the most exciting parts of shopping during the holiday season is the creative decoration and ornaments displayed in businesses all over. While these little accents are a predominant element of the holiday shopping experience, it’s also important to remember to always consider fire safety protocols and team member security during the high-volume time. Make sure to decorate in a manner that supports peace of mind and place additional holiday displays carefully to promote shopper safety.

Tip 6: Evaluate Business Hours and Promotions

Sometimes the best way to assure shopper satisfaction and comfort is by providing business hours that cater to their wellness and special sales that cater to their heart. Extending business hours during the holiday season is a smart way to secure additional revenue and spread out traffic throughout the business day. Special holiday promotions are also a great way to create excitement around your services and provide a special gift to holiday shoppers. If you have online services, consider offering special rates on shipping to help drive online traffic even higher.

Final Thoughts

There’s no denying that one of the most fun times to shop is during the holiday season and it creates unique opportunities for businesses to maximize their goods and services. You want to set your employees and your loyal shoppers up for a positive experience no matter what time of year it is. Making sure to provide consistent customer satisfaction can be more challenging during the holiday season, but with proper safety protocols and consistent operations, your business will be on its way to having a great sales season. With these helpful holiday tips to secure your business, you’ll be dreaming about instead of dreading the holidays this year.

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