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| semrush.com |
So, you have a Shopify app. What now? What do you
do with it? Will customers come to you or will you have to go to them?
The answer is simple.
You have to market your store so the customers
will know who you are and what you provide. One of the best ways to market your
product is to create an app for your eCommerce store. Nothing drives sales like
a mobile app. They are the latest technology to hit the market and they have
taken the market by storm. That doesn’t mean that you don’t have to use any
other tactic. You should have your social media platforms ready and working.
You should be blogging and sharing industry-related information. You can even
opt for traditional marketing methods. But an app is still one of the best ways
to convert customers and generate sales. That is why you have to ensure that
you pay special attention to your mobile app.
So, you went to an agency or you created an app for
yourself.
Now what?
What do you do with it?
How will the customers know where to download it
from?
The answer, again, is simple. You have to market
your app like a champion. This is not something that you do after everything is
done. You have to start planning for it from the start. Even when the app is in
the pre-development phase, you have to start creating marketing strategies for
it.
You are already marketing your products and
services. So, marketing your app shouldn’t be a problem, right?
Wrong.
Marketing an eCommerce app is different than
marketing your products or services. You have to take a different approach to
it otherwise all your strategies will tank. That is the reason why there are
hundreds of apps on Google Play Store and the iPhone App Store that have no
downloads.
Here, we have brought together some ideas that
will help you market your app like a pro.
1.
Build Hype Early
Like we mentioned earlier, you’re marketing needs
to start as soon as you think about contacting an agency that provides mobile
app development services. Your app and your
marketing strategies should start at the same time. If you wait for your app to
launch, it will be too late. It could be just a ‘coming soon’ page or some
features that you will be providing for your customers.
2.
Leverage Your Website for App Promotion
It might sound simple and easy to you but you
would be surprised to know that a lot of businesses don’t have a download link
of their app on their websites. Most of them don’t even mention an app let
alone have a dedicated page for it. Your website is your biggest platform. It
is where everyone comes to know about you and your brands. If you’re not using
it for your app marketing purposes, you are wasting some good real estate. We
all think that our products and services are special. We all think that the
customers will take out the time to go look for our apps. That is, sadly, not
the case. You have to showcase your app everywhere you can.
3.
Showcase Your App in Confirmation Emails
Do you send confirmation emails to your customers?
Most of us do that. We send confirmation emails
when people subscribe to our newsletters or when they purchase an item from us.
We send confirmation emails to people who had a query.
What we don’t do is use that confirmation email to
market our apps.
Just think about it. Someone has just subscribed
to our newsletter or just purchased some of our products. We are sending them a
confirmation email. They will obviously open the email to see the message. Why
not use that for our Shopify app? Send them a link to your app and don’t forget
to mention that it is available for both Android and iOS phones.
4.
Offer an Incentive For Downloads
So, people know that you have an app. Why would
they download it? What incentive are you offering?
You have to offer them something so they would opt
for your app. According to studies, an average person has anywhere between 60
to 90 apps on their device. But they mostly use the top 5 apps. The rest are
used sparingly or not at all.
Most people know this. Even if they don’t, they
already have a clutter of apps and they don’t want to add to it. If you want
them to download your app, you have to give them a pretty good reason.
One of the best ways is to offer financial
incentives like discounts and coupons.
5.
Look for Guest Posting Opportunities
Guest blogging is one of the best ways to market
anything. Whether you want to promote your brand, your products, services, or
your Shopify app, it is a good opportunity for you. You might have your own
blog on your website but that blog only caters to the people who already know
about it. What about the target audience that you haven’t reached? Check out
guest blogging opportunities so you can capture new customers as well.
Conclusion
We all know how important it is to create a hype
for your app and get it in front of the right people. You have to start early
and make sure you add all the above-mentioned tactics in your marketing
strategy. This will make sure that you get your name out and customers start
getting to know you and your app.
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