Introduction:
Over the years new and improved strategies and techniques for
marketing have been introduced and have made quite an impact on the business
world. Before the internet started getting used commonly the traditional
methods of marketing were being used by brands and business organizations all
over the world. And these traditional methods were quite effective and
successful for their time as well.
As time passed and as the use of the internet increased new
and various other marketing methods and techniques came into the picture. These
innovative marketing techniques and strategies were a much more modern approach
towards marketing and by all means, have proven to be much more effective and
cost-friendly than the traditional marketing approach.
As we all know that the use of the internet has created the whole world into a global village and communication has been made far easier
than before through it. Brands and business organizations across the planet
have been using the internet as a medium through which they are now
successfully reaching out to and engaging their target audiences much more
effectively and efficiently.
Social Media Marketing
Nowadays, the use of social media marketing is quite common by
brands and business organizations all over the world. Over five years ago the
boom of social media marketing hit the market quite powerfully and now, one can
hardly find a business organization or brand that is not making use of this
amazing marketing tool. So, what is social media marketing?
Well, we all have a pretty good idea of what social media
platforms are. Websites that allow users or people all over the world to
connect and share information, ideas, and many different types of content. Some
of the famous social media platforms that millions of people are using very
regularly are Facebook, Instagram, Snapchat, and Youtube. There are many others
but it is safe to assume that these social media platforms have the largest
user base in the world.
Brands and business organizations saw this increasing use of
social media platforms by people all over the world as an opportunity that will
allow them to reach out to billions of people through these platforms. And over
the year’s brands and business organizations across the planet have been using
these platforms to create awareness about their businesses and their products
in the most effective manner. Now, social media marketing basically uses the
content of mainly three types to engage its target audience.
Video Content: Most brands upload
videos, both animated and real-live videos to engage and influence their target
audience.
Audio Content: Many brands use podcasts
or audio content to promote their products quite effectively on social media.
Written Content: Blogging, article
writing, stories and many other forms of written content are used by brands to create
brand awareness and increase audience engagement.
Another way social media marketing is being done is by simply
posting advertisements on social media by spending a little money, which brands
often do these days.
Wiki Page Marketing:
Now, wiki page marketing is quite different from social media
marketing. Many brands often opt for professional Wikipedia writers for hire so that
they can use their talents and expertise to create wiki pages about themselves
in order to use them to create awareness in the target audience.
Now, Wikipedia marketing is not as direct and aggressive in nature
as social media marketing is, in fact, direct promotion and advertisements are
strictly not allowed on this platform. Brands use this platform very carefully
to create brand awareness by using written content which is only approved if
the content is written according to the guidelines and policies of
Wikipedia.
Over the past decade, this particular way of marketing has
also, become quite famous and popular in the business the world as it has proven
to be one of the most reliable and effective ways of passive marketing.
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