Digital marketing is a practical activity that uses digital
communication channels to promote products and services. It has the
characteristics of rapid response, group focus, customized communication, and
low cost. It can simultaneously display rich text, audio, video, and pictures.
It is carried on different propaganda media, such as website, email, short
message, etc. to spread to industry customers.
It has the following 5 major advantages.
One-stop service
Organizations that can provide digital marketing services
basically have a rich communication platform and rich publicity resources, such
as professional customer groups, upstream, midstream, and downstream industry
chain groups, and media resources, Communication channels, etc. Choosing such a
platform is equivalent to achieving a close connection with all industrial
resources. High-tech companies only need to put forward their own needs, and
the rest of the work is completely performed by the digital marketing platform,
saving worry and effort.
Super high-cost performance
The types of services and display platforms that digital
marketing can provide are rich and varied.
Customers can freely choose according to their needs, combine
the content of services, service cycles, and achieve goals. Precisely because
of the one-stop service advantage of digital marketing, compared with the
cumulative cost of each individual service, the cost of purchasing the service
has dropped significantly, but it can get more services, achieve more promotion
results, and the longer the service cycle, The higher the frequency, the
greater the discount.
Accurate and efficient customer acquisition
Through technical means, digital marketing first conducts
accurate portraits and screenings of millions or even tens of millions of
audiences; then conducts one-to-one promotion to selected target audiences to
achieve push accuracy; without affecting the audience experience, and then
accurately analyze target groups, interested parties, and potential groups
through technical means, so as to find highly accurate customer groups for
service buyers and solve the problem of “where are my customers?” Eventually,
analyze and resource through big data platform. The sharing method targets
precise audiences and successfully establishes a communication platform for
service buyers and potential customers to solve the problem of “how to contact
them”.
It is estimated that approximately 81% of shoppers conduct
online surveys before making any form of purchase. If you want to attract
online users and increase sales, you need to make sure that SEO is a business
priority. There is another amazing way to attract customers. If you make a Wikipedia page about
your business or brand, you not only attract customers but such a page enhances
the credibility and reliability of your business or brand.
Flexible and innovative
The digital marketing mix is convenient and the display forms
are diverse. The service platform can flexibly and innovatively design targeted
promotion plans according to customer needs and can achieve personalized
services with one customer, one plan, and multiple forms of promotion.
Reduce costs and increase efficiency for enterprises
Adopting digital marketing and promotion methods can bring
many benefits to high-tech companies.
The most obvious is the ability to quickly connect with a
large group of professional resources at a low cost. Secondly, it saves time
and effort and only requires very little manpower to complete the entire
promotion. High-quality monitoring of the process; then, it is a good way to
make up for the shortcomings of their own publicity resources, especially for
small and medium-sized companies without professional corporate publicity
departments, digital marketing can greatly reduce unnecessary team building,
promotion, and other marketing expenses for enterprises. Also, it improves
corporate efficiency.
Because of the flexible, efficient, and significant promotion
effect of digital marketing, and the low promotion cost, it has won the favor
of many high-tech companies and has become an effective form of promotion that
has become popular in recent years.
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