How You Can Write Fully Optimized Content For Readers, Search Crawlers, And Your Marketing Goals

 

A lot of us write blogs continuously on our website and don’t see any worthwhile results. After some time, some of us might leave it altogether thinking that it’s not worth it. Blogging is one of the best ways to showcase your expertise and build customers’ trust in you. It is also one of the best ways to let Google know your authority. The reasons are that when we write blogs, we don’t know who we are writing for and how to get their attention and hold it.

So, what can you do about it?

You can write optimized content so that you can reach your readers as well as web crawlers and fulfill your goals as well.

Here are some tips that you can use to write fully optimized content that will not only fulfill the needs of your readers but also get you ranked higher.

1. Create a Compelling Headline

According to experts, you need to spend as much time in coming up with your starter headline as you spend writing your content. A lot of writers write the content first and then come up with a fitting headline. The better practice is to come up with a bunch of headlines, select the perfect one, and then start writing about it. This will ensure that your content is exactly according to what you are claiming in your headline. People don’t like articles and blogs that deliver something other than what was promised. This way, you will deliver exactly what you are promising in the headline and that will give the readers a reason to trust you more.

2. Identify your audience

We all know how important buyer personas are for our marketing strategies. But we still don’t consider that when we sit down to write. That results in a piece of content that doesn’t focus on any one audience and fails to reel them in. Whenever you sit down to write your blog post, make sure that you have your target reader in mind. It will help you step into their shoes and write from a perspective that they can understand and relate to.

A lot of businesses don’t write their content themselves but hire an agency to do it for them. For example, if you are working with a digital design agency in London, you can let them know the target audience for each blog post. This way they can write optimized content that is perfect for SEO purposes as well as the readers.

3. Know your purpose

Another thing missing in most blogs is a clear purpose. All your blogs should follow your overall marketing plan. This way, you can ensure that you are writing for a specific purpose. That purpose could be to inform readers, to get them to take notice of your brand, products, and services, or to get them to buy from you. Whatever the reason is, make sure that you know it before you put pen to paper (or fingers to keyboard).

4. Use one primary keyword

Whenever we write, we have different keywords that we organically use for SEO purposes. Make sure that you have done your keyword research and have selected the best keyword for your post. It could be a short-tail keyword or a long-tail keyword. This would depend on your strategy. Make sure that you use it in the Headline. Make sure that it is a popular keyword. There are various tools that you can use to do your keyword research like Ahrefs, Uber suggest, and more.

5. Use secondary keywords

Just one primary keyword is not enough to do the trick these days. Find some secondary keywords that you can use concerning your primary keyword. Choose three or four LSI keywords and use them in your blog.

6. Write 300+ words

This is the bare minimum that you must write to show search engines that you have done your due diligence and the piece is well-researched. What is the maximum limit? Whatever it takes to fully explain the topic that you have chosen. Readers like blogs that take a pain point and explain the solutions in detail. You don’t want a visitor to lose interest in your blog. Not only will the reader leave your blog and never come back, but it will also tell the search engines that you don’t have what it takes, and that will affect your ranking. So, make sure that you write blogs that explain a specific topic to the readers.

7. Add value

This point is related to the previous point. When we say write as much content as necessary, it doesn’t mean just write anything that comes in your mind. Your blog needs to be well-researched. It should contain links to studies, facts, statistics, and more. It should have clear takeaways that your viewers can see. It should have updated information. In short, it should be helpful.

8. The show, don’t tell

Most of the blogs you visit will give you a dry and boring feel. That is because they try their best to tell you things. It is much better to show them what you mean rather than tell them. Use the magic of words and paint pictures with them.

9. Make your post readable and scannable

Most people will just scan your blog and then leave. If they see something of interest, they will skim it. If they get more interested, they read it completely. That is why you have to take care that your blog is prepared for all these things. Don’t just shove content in there. Add images and videos if you can to increase interest. Make sure that you know the readability level of your target audience and ensure that your blog’s readability level matches it.

Final Thoughts

Blogs are still one of the best ways to attract customers and build their trust in your brand. The trick is to do it right and give the customers what they want. The more you cater to your viewers, the better search engines will rank you. Use the points given above to optimize your blogs for your readers, search engine crawlers, as well as to fulfill your marketing goals.