Since its launch in May 2003, WordPress has grown and now
forms the basis for over 35% of websites on the Internet. 17 years later, in
2020, WordPress continues to grow as more and more website owners recognize the
benefits of using WordPress and make the switch.
The biggest factor that made WordPress so popular has been
its ability to achieve excellent SEO results in combination with an SEO
campaign. Businesses are placing more emphasis than ever on SEO, and this has
helped WordPress becoming significantly more popular, as it is widely regarded
as the most Google-friendly platform for websites that can be used to see
results in their ranks.
But why is this so? We decided to examine the strong links
between WordPress and SEO results more closely.
What
makes WordPress Better For SEO?
Numerous reasons make WordPress the best platform for
websites that can use it to rank better on Google. The vast majority of these
reasons are very subtle for website visitors who would not know better, but
they are especially obvious to the person who designs the site.
Quick
Optimization
One of the most advantageous elements of choosing WordPress
is that it is incredibly easy to set up and customize your site. Even newcomers
to site-building will understand how to use the platform thanks to the
overwhelming number of tutorials available to users. That's why WordPress's
blogging feature is widely regarded as one of the best SEO tools the platform
provides.
Blogging
Feature
All WordPress sites have a blogging tool that is
particularly useful when it comes to helping people better categorize their
site on Google. Because if a site can produce consistent content that is useful
and appealing to its target audience, users are more likely to spend time on
your site. This will inevitably boost your site, as Google perceives your site
as useful to your industry audience due to the increased amount of traffic that
you spend on your site.
Blogging with WordPress couldn't be easier. You just have to
go to the "Posts" section on the left side of the menu and choose
"Add New”." Users can then start creating content that is interesting
to their users before they "publish" the content. This will
automatically start a blog section on their home page listing all your previous
blog posts.
WordPress
Plugins
WordPress knows how important SEO is to its users. As a
result, before you publish your content, use the various plugins within
WordPress to make your content as optimal as possible. WordPress offers several
plugins that can help with SEO, but the most effective SEO plugin that
WordPress has available is "Yoast SEO." This plugin helps both SEO
experts and beginners incredibly effective.
First, the Yoast SEO plugin will help beginners gain a
deeper understanding of the importance of keywords contained in the slug and
meta description of their website. Providing clear guidelines on how many words
a meta description must contain will help users present their page effectively.
Managing metadata via WordPress is incredibly easy. By
guiding you through the process of filling out your page titles and meta
descriptions, as shown above, this helps companies significantly to optimize
their website as much as possible without having any significant experience
with using SEO.
Metadata is important for your site because it lets search
engines know exactly what that site represents. Adding keywords to that data
gives your site the best possible chance of page ranking. Yoast SEO plugin
makes this process extremely easy to understand and implement.
This is particularly useful as various other content
management systems do not provide such a clear and understandable SEO tool for
setting the titles and meta-descriptions of your site. Once you have completed
your content, this plugin will ask for the keyword you are targeting before
highlighting the changes that need to be made to the above content to optimize
the blog post.
Various techniques such as keyword density can be difficult
for someone unfamiliar with SEO to understand.
Tools like Yoast SEO make it incredibly easy to understand
how you can ensure that the keyword density of your content is optimized as
much as possible in Google's eyes.
Keyword density is a topic within SEO that we have covered.
User
Experience
Taking advantage of the blogging opportunity that WordPress
offers can have a significant impact on the results of your SEO campaign.
Dedicated blogs on your site can dramatically improve the
overall user experience that your site offers. If visitors stay longer on your
site because they find relevant content, this will reduce the bounce rate of
your website.
As a result, this will make your site much more likely to
perform better, as Google rewards sites that are thought to offer users a
pleasant experience.
Plugins
Make Everything Easy
WordPress plugins are undoubtedly the best thing about the
system and are a big factor that makes it so popular.
Simplicity is the key to WordPress and they make it
incredibly easy to make small changes to your site that can have a big impact
on SEO results.
WordPress allows you to make changes to your permalink very
easily, which means that your URL looks much more attractive than just random
letters that follow your URL.
This can also be particularly effective if you have a
keyword that this page targets. For example, if you have a page that targets
"SEO Services New York," you want it to appear in the permalink of
your page:
Yoast makes this incredibly easy to achieve. By simply
adding these keywords within the slug, with a hyphen separating each of them,
they are then inserted into the URL of the page.
This not only makes the URL look better but also helps
Google to indicate what the content of this page refers to.
Loading
Times
If a website has a slow loading time, this can have a
significant impact on the bounce rate of the pages.
It is unlikely that people will stick around and wait for
the page to load if it takes longer than a few seconds.
A higher bounce rate is not viewed favorably by Google and
will result in your site having a significantly lower ranking.
This is where WordPress can help. WordPress has plugins like
WP Optimise, which help to compress all the images on your site and erases your
database so that your page can be loaded much faster.
WordPress
Provides Integrated Campaigns
The platform that provides social media to market your brand
is one of the best tools that any marketer can use now.
Ensuring that social media is integrated into your campaign
is critical.
A strong presence on social media can help your content
reach many more people online.
Building a strong online presence can allow companies to
share their new content on social media, which can then be shared widely,
increasing the number of commitments made.
Not surprisingly, WordPress has a plugin specifically
designed to allow you to add on social media to access the buttons in your
blog, making it easier for readers to share content they like with their online
social circle.
We found that the "Sassy Social Share" plugin for
WordPress is the most effective way to get the most out of your social media
channels in addition to your content.
As you reach more people with your content, more people are
likely to visit and read the site, which will have a positive impact on the
site's ranking thanks to an increased number of visitors who spend time on your
site.
If
WordPress Is Simple, Do I Need To Pay For SEO?
Unfortunately, SEO is not quite as easy as changing a few
words in your title and your meta descriptions and suddenly being able to
occupy a good rank.
WordPress is simply a tool that, when used together with an
SEO campaign, offers you the best chance to achieve excellent rankings.
WordPress makes it incredibly easy for you to implement the
best SEO practices within your site.
External strategies such as link building, combined with a
fully optimized website, can produce dramatic results.
Link
Building Combination
Link Building as an SEO strategy is an important part of any
successful SEO campaign.
With Google getting smarter and smarter, it has never been
more important that you get high-quality links.
Link-building involves linking links from other websites to
yours.
These hyperlinks are sent from highlighted keywords that are
relevant to your site, and then give your site a boost in Google's rankings.
WordPress gives your site the best chances to enjoy
excellent results from these links, and here's why:
1: Suppose you are a New York window company called Zacks
Windows. You specialize in double glazing.
2: You also sell triple glazing, but do not get customers
for your triple glazing.
3: You have created a new page with 'Triple Glazing New
York’' as the title and have included it in the meta description, as guided by
one of the many SEO plugins of WordPress.
4: You then have an SEO company send you a link to the
"Triple Glazing New York" page, which is aimed at the keyword
"Triple Glazing New York."
5: The combination of correct SEO practices that are visible
on the page, combined with a link that targets the keyword, will see a greater
boost in the ranking of the page compared to a page that has not implemented
correct SEO techniques.
Without the SEO plugins that WordPress provides, the title
of the new page with triple glazing would have been "Zacks Windows,"
which would not be as likely to achieve great ranking results.
Other CMS that is not as SEO-oriented as WordPress will not
guide their users who have no SEO experience through the process to ensure that
their site is as SEO-friendly as possible.
Optimizing
Images
Other platforms make simple SEO customizations such as image
optimization not as easy as WordPress.
Images in your content are crucial to ensuring that the user
experience is as good as possible, to encourage users to stay on the site because
the content is as aesthetic as possible.
To give your site the best chance of getting a good ranking
on Google, optimizing your images can be a great help to give your site an
extra boost in rankings.
With WordPress, this is very simple within your article: if
you select the editing option on the selected image, you can add text in the
field "Alternative text."
To get the best results, you want this text to contain the
keywords the page is targeting.
It only takes a few clicks to optimize every image on your
site, which can make a difference to your SEO performance.
Mobile
Compatibility
Unless you have not lived under a rock, you will know that a
large proportion of people who use the Internet today do so with a tablet or
smartphone.
Therefore, your CMS must provide themes that can be easily
optimized for mobile use. WordPress does just that.
This allows you to easily preview what changes on your
website would look like on a mobile device.
Also, Google expects to find a mobile version of your site.
If this version is not of the same quality as your website
or has longer loading times and inefficient design, this will likely have an
impact on your website.
Summary
WordPress is indisputably the best content management system
to achieve the best possible SEO results.
The simplicity of WordPress makes it perfect for beginners
to learn the right SEO techniques that need to be implemented to give your site
the best chance of good placement.
But even people who are familiar with SEO would do
themselves a favor if they use WordPress since it has been proven that Google
ranks sites using WordPress more favorably.
This is probably due to the better SEO practices used by WordPress.
Hire a company that offers affordable SEO packages and rank your WordPress site in top 3 positions of Google.
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