Why WordPress Is The Best Option For Your SEO

 

Why WordPress Is The Best Option For Your SEO

Since its launch in May 2003, WordPress has grown and now forms the basis for over 35% of websites on the Internet. 17 years later, in 2020, WordPress continues to grow as more and more website owners recognize the benefits of using WordPress and make the switch.

The biggest factor that made WordPress so popular has been its ability to achieve excellent SEO results in combination with an SEO campaign. Businesses are placing more emphasis than ever on SEO, and this has helped WordPress becoming significantly more popular, as it is widely regarded as the most Google-friendly platform for websites that can be used to see results in their ranks.

But why is this so? We decided to examine the strong links between WordPress and SEO results more closely.

What makes WordPress Better For SEO?

Numerous reasons make WordPress the best platform for websites that can use it to rank better on Google. The vast majority of these reasons are very subtle for website visitors who would not know better, but they are especially obvious to the person who designs the site.

Quick Optimization

One of the most advantageous elements of choosing WordPress is that it is incredibly easy to set up and customize your site. Even newcomers to site-building will understand how to use the platform thanks to the overwhelming number of tutorials available to users. That's why WordPress's blogging feature is widely regarded as one of the best SEO tools the platform provides.

Blogging Feature

All WordPress sites have a blogging tool that is particularly useful when it comes to helping people better categorize their site on Google. Because if a site can produce consistent content that is useful and appealing to its target audience, users are more likely to spend time on your site. This will inevitably boost your site, as Google perceives your site as useful to your industry audience due to the increased amount of traffic that you spend on your site.

Blogging with WordPress couldn't be easier. You just have to go to the "Posts" section on the left side of the menu and choose "Add New”." Users can then start creating content that is interesting to their users before they "publish" the content. This will automatically start a blog section on their home page listing all your previous blog posts.

WordPress Plugins

WordPress knows how important SEO is to its users. As a result, before you publish your content, use the various plugins within WordPress to make your content as optimal as possible. WordPress offers several plugins that can help with SEO, but the most effective SEO plugin that WordPress has available is "Yoast SEO." This plugin helps both SEO experts and beginners incredibly effective.

First, the Yoast SEO plugin will help beginners gain a deeper understanding of the importance of keywords contained in the slug and meta description of their website. Providing clear guidelines on how many words a meta description must contain will help users present their page effectively.

Managing metadata via WordPress is incredibly easy. By guiding you through the process of filling out your page titles and meta descriptions, as shown above, this helps companies significantly to optimize their website as much as possible without having any significant experience with using SEO.

Metadata is important for your site because it lets search engines know exactly what that site represents. Adding keywords to that data gives your site the best possible chance of page ranking. Yoast SEO plugin makes this process extremely easy to understand and implement.

This is particularly useful as various other content management systems do not provide such a clear and understandable SEO tool for setting the titles and meta-descriptions of your site. Once you have completed your content, this plugin will ask for the keyword you are targeting before highlighting the changes that need to be made to the above content to optimize the blog post.

Various techniques such as keyword density can be difficult for someone unfamiliar with SEO to understand.

Tools like Yoast SEO make it incredibly easy to understand how you can ensure that the keyword density of your content is optimized as much as possible in Google's eyes.

Keyword density is a topic within SEO that we have covered.

User Experience

Taking advantage of the blogging opportunity that WordPress offers can have a significant impact on the results of your SEO campaign.

Dedicated blogs on your site can dramatically improve the overall user experience that your site offers. If visitors stay longer on your site because they find relevant content, this will reduce the bounce rate of your website.

As a result, this will make your site much more likely to perform better, as Google rewards sites that are thought to offer users a pleasant experience.

Plugins Make Everything Easy

WordPress plugins are undoubtedly the best thing about the system and are a big factor that makes it so popular.

Simplicity is the key to WordPress and they make it incredibly easy to make small changes to your site that can have a big impact on SEO results.

WordPress allows you to make changes to your permalink very easily, which means that your URL looks much more attractive than just random letters that follow your URL.

This can also be particularly effective if you have a keyword that this page targets. For example, if you have a page that targets "SEO Services New York," you want it to appear in the permalink of your page:

Yoast makes this incredibly easy to achieve. By simply adding these keywords within the slug, with a hyphen separating each of them, they are then inserted into the URL of the page.

This not only makes the URL look better but also helps Google to indicate what the content of this page refers to.

Loading Times

If a website has a slow loading time, this can have a significant impact on the bounce rate of the pages.

It is unlikely that people will stick around and wait for the page to load if it takes longer than a few seconds.

A higher bounce rate is not viewed favorably by Google and will result in your site having a significantly lower ranking.

This is where WordPress can help. WordPress has plugins like WP Optimise, which help to compress all the images on your site and erases your database so that your page can be loaded much faster.

WordPress Provides Integrated Campaigns

The platform that provides social media to market your brand is one of the best tools that any marketer can use now.

Ensuring that social media is integrated into your campaign is critical.

A strong presence on social media can help your content reach many more people online.

Building a strong online presence can allow companies to share their new content on social media, which can then be shared widely, increasing the number of commitments made.

Not surprisingly, WordPress has a plugin specifically designed to allow you to add on social media to access the buttons in your blog, making it easier for readers to share content they like with their online social circle.

We found that the "Sassy Social Share" plugin for WordPress is the most effective way to get the most out of your social media channels in addition to your content.

As you reach more people with your content, more people are likely to visit and read the site, which will have a positive impact on the site's ranking thanks to an increased number of visitors who spend time on your site.

If WordPress Is Simple, Do I Need To Pay For SEO?

Unfortunately, SEO is not quite as easy as changing a few words in your title and your meta descriptions and suddenly being able to occupy a good rank.

WordPress is simply a tool that, when used together with an SEO campaign, offers you the best chance to achieve excellent rankings.

WordPress makes it incredibly easy for you to implement the best SEO practices within your site.

External strategies such as link building, combined with a fully optimized website, can produce dramatic results.

Link Building Combination

Link Building as an SEO strategy is an important part of any successful SEO campaign.

With Google getting smarter and smarter, it has never been more important that you get high-quality links.

Link-building involves linking links from other websites to yours.

These hyperlinks are sent from highlighted keywords that are relevant to your site, and then give your site a boost in Google's rankings.

WordPress gives your site the best chances to enjoy excellent results from these links, and here's why:

1: Suppose you are a New York window company called Zacks Windows. You specialize in double glazing.

2: You also sell triple glazing, but do not get customers for your triple glazing.

3: You have created a new page with 'Triple Glazing New York’' as the title and have included it in the meta description, as guided by one of the many SEO plugins of WordPress.

4: You then have an SEO company send you a link to the "Triple Glazing New York" page, which is aimed at the keyword "Triple Glazing New York."

5: The combination of correct SEO practices that are visible on the page, combined with a link that targets the keyword, will see a greater boost in the ranking of the page compared to a page that has not implemented correct SEO techniques.

Without the SEO plugins that WordPress provides, the title of the new page with triple glazing would have been "Zacks Windows," which would not be as likely to achieve great ranking results.

Other CMS that is not as SEO-oriented as WordPress will not guide their users who have no SEO experience through the process to ensure that their site is as SEO-friendly as possible.

Optimizing Images

Other platforms make simple SEO customizations such as image optimization not as easy as WordPress.

Images in your content are crucial to ensuring that the user experience is as good as possible, to encourage users to stay on the site because the content is as aesthetic as possible.

To give your site the best chance of getting a good ranking on Google, optimizing your images can be a great help to give your site an extra boost in rankings.

With WordPress, this is very simple within your article: if you select the editing option on the selected image, you can add text in the field "Alternative text."

To get the best results, you want this text to contain the keywords the page is targeting.

It only takes a few clicks to optimize every image on your site, which can make a difference to your SEO performance.

Mobile Compatibility

Unless you have not lived under a rock, you will know that a large proportion of people who use the Internet today do so with a tablet or smartphone.

Therefore, your CMS must provide themes that can be easily optimized for mobile use. WordPress does just that.

This allows you to easily preview what changes on your website would look like on a mobile device.

Also, Google expects to find a mobile version of your site.

If this version is not of the same quality as your website or has longer loading times and inefficient design, this will likely have an impact on your website.

Summary

WordPress is indisputably the best content management system to achieve the best possible SEO results.

The simplicity of WordPress makes it perfect for beginners to learn the right SEO techniques that need to be implemented to give your site the best chance of good placement.

But even people who are familiar with SEO would do themselves a favor if they use WordPress since it has been proven that Google ranks sites using WordPress more favorably.

This is probably due to the better SEO practices used by WordPress. 

Hire a company that offers affordable SEO packages and rank your WordPress site in top 3 positions of Google.

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