A Smart Guide to Fixing Duplicate Content in WordPress

 

A Smart Guide to Fixing Duplicate Content in WordPress

WordPress has made communication and advertising extremely easy and cheap for small businesses. Even for independent workers such as freelance bloggers or even established news websites, features in WordPress such as canonical links, plugins and most importantly the effortless publishing of content with advanced designs has made WordPress one of the most important tools in the field of digital marketing and content sharing. However, there’s a huge threat facing every WordPress user - Content Duplication.

Content duplication is a widespread reason behind WordPress websites failing to achieve proper ranking.

Here are the most common forms of content duplication problems in WordPress and how they can be fixed.

1. Tags

Tags are a major issue for several WordPress websites. When an article or blog gets tagged, it falls under a unique page full of other relevant content. The page features extracts from other similar articles and without knowing the article has created itself a competitor.

Tags are also typically altered versions of themselves. This creates extremely similar content that gives the reader several options. When this takes place, none of the web pages earn a good ranking, possibly devaluing the website.

However, there are simple fixes -

ü  Get rid of all the tags all in all

ü  Add meta robots – ‘no index do follow’. Adding this tag informs search engine algorithms that the website with this tag is not full of content but full of links that are far more useful and worthy of ranking – the individual pages.

2. Categorizing

Category pages also feature several posts and articles, just like tags lead users to other links. Categories usually have deceptive titles and often the content that they present isn’t exactly what the users need. So, for bloggers, categorizing can have a detrimental effect. 

However, if the blogger adds a meta-robot index and the ‘no index do follow’ tags along with creating exclusive titles and text for the category to present it, defining the types of search queries becomes easier and readers can be guided to the selected pages. Doing so makes the search engine algorithms understand the value of the webpages. Just verify that the titles are at par with your essential webpages.

3. Search-Box URLs

Search-boxes on WordPress websites can create URLs. If search engines can somehow find these URLs or if somebody externally connects to one of these web-URLs, they can get indexed.

Even though a user could try to mechanically add meta-robots ‘no index do follow’ in the tags, just doing so isn’t enough. Simply find the exclusive identifier that the search-box URLs all share. It’s typically a question mark sign after the main URL. After that, get into the robots.txt and add a prohibit command to this parameter. Theoretically, if done in the standard manner, this will aid in reducing the content duplication problems from these web pages.

On the whole, most of these WordPress problems are not too difficult to spot and solve using the tactics mentioned above. By eradicating your duplicate content, getting organic search rankings becomes easier. You may seek the help of  Web Developer Brisbane professionals for better results.

Strike the Right Balance Between Website Design and SEO

When putting together a professional website, considering two major factors is a must – consumer interests and search engine algorithms. Along with an SEO-enabled website that is optimized for search engine algorithms, designing the website in a way that it’s user-friendly is very important. The struggle for website administrators, especially websites that sell products available, is finding a balance between the two. Here are some easy ways on how to strike the right balance between website design and SEO -

Smooth Website Navigation

Web developers are usually focused on the website’s general look and user experience. Web designers prioritize visual elements and how users communicate with those design elements. They tend to keep things as uncomplicated as possible, particularly because most web users browse the internet on their cell phones.

In contrast, SEO marketers repeatedly ask website administrators to focus their navigation patterns on optimizing search engine results. In order to rank higher on a Google SERP (Search Engine Result Page), these subsection pages need to target relevant keywords that they are eager to rank for.

When building major ecommerce websites that display thousands of product catalogues, the importance of website navigation becomes even more crucial as sales and conversion rates depend on the site’s navigability.

Content

Although SEO teams from their perspective are right to push for websites to have more content, failing to factor in how the content impacts the website’s overall design, layout and functionality could be a huge mistake. Urge your SEO management company to take into account the aesthetic of the website and appreciate the content channel for the web store, and to produce copy that doesn’t clash with the overall user experience.

Web development and SEO professionals need to work side by side in order to position SEO-adjusted content in regions of the site that do not clash with the website’s overall design. SEO content doesn’t necessarily have to be unpleasant or grammatically wrong. There’s a plethora of aesthetically beautiful sites that are also search engine friendly.

Product and Website images

Too heavy images on a website can massively slow down its loading time. This deems the website to be less Google SERP-friendly. It’s rather common for web developers to upload HQ images to the website irrespective of their size in bytes. They usually do so for the reason that most ecommerce websites re-size the pictures in order to look more visually appealing. SEO experts on the other hand, call for smaller and more compressed pictures to further enhance the website’s overall loading time.

The best way to have a site that is properly designed as well as SEO-friendly is to narrow down the gap between the website development and SEO implementation teams. There needs to be a balance in the overall process, and so it is essential to encourage the two sets of teams to cooperate from the start, so that critical alterations are not required. To learn more about how to launch these coordinated efforts, get in touch with some leading Perth Web Design experts, who have hands- on experience in such domains.

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