Pinterest is an innovative platform that focuses on
captivating consumers visually and promoting product discovery, which is why
more and more companies are shifting their digital marketing efforts to
Pinterest and ensuring that their content is a search engine-optimized. As
business owners get their products on Pinterest, they have opportunities to
share, buy, love, and known to more consumers.
In this blog, you will learn more about the best SEO
strategies from Pinterest this year that will help you boost your marketing
efforts with this platform.
What is
Pinterest?
Pinterest is a fast-growing popular social network that
allows users to create an account and share images related to their products,
projects and services. Images posted by other people on Pinterest are a
fantastic way to discover new interests and gather inspiration, whether you're
looking for fashion ideas or furnishing trends.
Functionally, Pinterest resembles an online bulletin board
or pinboard and has very organizational capabilities. Users can freely browse
the site and "pin" images to their liking to create customized boards
for their interests. Individuals and businesses can use the site for free, and
business accounts even have access to analytics and special promotional
features.
But since it's an image-focused application, what about SEO?
What is
Pinterest SEO?
You will be surprised to learn that Pinterest is more than
just a gallery of pinned images. It is a search engine with its own algorithm,
and therefore SEO strategies can be applied. Similar to other search engines,
SEO on Pinterest include strategies that improve rankings and ultimately
increase visibility and site traffic. These factors determine where pins or
posts are displayed.
Like Google, Pinterest maintains its accurate algorithm data
at a low level to prevent policy abuse. Therefore, business owners and
marketers must ensure that they employ the best white hat SEO tactics, such as
creating high-quality content and avoid black hat practices that can compromise
performance.
So what are the best SEO strategies for Pinterest in 2020?
Best
Pinterest SEO Strategies
1.
Create a Pinterest Business Account
The first strategy to get your Pinterest SEO going is to
create a Pinterest business account. Afterward, you need to claim a website to
show that you are the rightful owner. Setting up a business account gives you
access to other features, such as rich pins, that further support your SEO
efforts.
Pinterest Analytics is open to business account holders and
the data provided by Pinterest Analytics is valuable for understanding consumer
demographics, purchasing behaviors, and the general qualities of your target
audience.
When it comes to your Pinterest SEO, there are two areas you
should take your time: your username and your profile or bio.
Choose
the best username for your business - Creating a great username is
a key to visibility, as it determines whether your page is identifiable and
simple to find or lost among the millions of other users. This username is also
used to create your Pinterest URL, so it doesn't get too complicated. Pinterest
allows usernames that range in length from three to 30 characters, with 3-15
considered optimal. So try to select something as close as possible to your
actual company name, but shorten it if necessary.
Write
an Impressive Bio – The "About" section is crucial
for Pinterest SEO, as it can be displayed in the user search. Up to 160
characters are allowed in the profile bio, so count them. Add your slogan, use
keywords for your SEO, add a call to action, add your location, and link to
your website and social media accounts. A short and concise profile keeps users
on their toes. Don't forget to upload a high-quality company logo to make your
brand recognizable.
2.
Optimize your Boards
Create high-quality Pinterest board names and descriptions
to enhance your SEO performance. Choose a relevant board category by using the
pencil icon on your board and choose the category that best describes your
business.
To optimize your boards to SEO, make sure:
Avoid
playful names: Don't use playful or vague terms when writing
your board names, such as "Happy Board" when it comes to
snowboarding. It doesn't tell Pinterest exactly what the board is about. Make
sure you assign exact names to each board to help with your SEO.
Include
Keywords: Add some keywords when you write your Pinterest board
descriptions. Be creative up to 500 characters and avoid keyword stuffing to
avoid problems later on.
3. SEO
Optimise Your Pins
What are "pins" on Pinterest? Pins refer to
bookmarks that people use to save the ideas they love or are interested in.
Users can search, save, and click on pins. They can even create their own
boards based on their favorite pins. Companies can create curated boards with
pins to exhibit their products and ideas and link them back to their site.
The following tips can help you optimize your pins:
Use
Rich Pins: Rich Pins are a feature of business accounts where
additional metadata information is added to the pin, which helps improve SEO
rankings. The four types of rich pins are:
Apps, so users can download your app while staying on
Pinterest.
Articles, including aspects of an article such as title,
meta description, and date.
Recipes, including key information such as ingredients and
preparation time.
Products that work like free ads with live pricing and a
link to purchase.
Pin
Vertical: Vertical images tend to be better than horizontal or square
images because of the way Pinterest boards are organized and displayed.
Be
consistent: Save your pins on relevant boards for
consistency. Remember, when you create a pin, it will always remain connected
to the first board it was created with. The more relevant your pin is to your
board, the greater the chance that it will rank higher, which will help your
Pinterest SEO.
4. Pin
Regularly
How often should you Pin on Pinterest? Check out these
pinning tips on Pinterest:
Pin
Frequencies: In 2020, the quality of pins is seen as more
important than quantity. The average content creator and marketer who uses
Pinterest marketing typically makes between six and 25 pins a day. This should
be a combination of curated content and fresh content. Avoid excessive pinning
and instead spend your energy creating new and engaged pins.
Consistency:
Pinterest values consistency as Google does, which is very beneficial for your
SEO.
Reach
maximization: To maximize reach, Pin the same content into
several relevant boards. Use boards with overlapping topics and make sure they
all relate to a specific topic or niche that your audience is likely to be
interested in. You can also try to create multiple graphics or images on an
important part of the content such as an article, each with a different
background or slightly different wording. Keep the content fresh and it is more
likely to work.
Instead of doing this, it's best to focus on creating new
content and implementing a Pinterest marketing strategy with engagement goals.
Make sure you pin high-quality images and create a consistent pinning schedule.
5.
Monitor Pin Engagement
Like any digital marketing strategy, your pins may not be
noticed if you don't invest time and effort in them. Pinterest focuses on the
quality of content and is likely to push strong pins with original content
higher in search results. Among the strongest indicators of successful pins
are:
Re-pins: The
number of people who re-pin your pins back into their boards.
Save: The
number of people who save your pins.
Clicks: The
number of people who click on your pins. When it comes to creating and
marketing content on Pinterest, you should avoid duplicating content.
Duplicated pins are pins with exactly the same pin image,
description, and link. Although you can create multiple pins for the same
content, it is best to use different pin images and meta descriptions. Even if
you have pins that worked well before, it is safer to re-pin them after three
to six months with slightly changed descriptions and perhaps a new graphic to
avoid duplication.
Conclusion
Pinterest is a prominent social media platform with search
engine features. Optimizing your business presence on Pinterest is a great way
to increase brand awareness, website traffic, and conversions. Because pins
inspire and trigger purchase promotions, companies can use this platform to
market products and services, so it's important to focus on improving your
Pinterest SEO.
Make sure you create and upload high-quality content and
images for your pins and boards. Avoid keyword stuffing, duplicates of content,
and the use of vague pin names. Your pins should also be created with the aim
of encouraging users to click, re-pin, and save them. Once you have mastered
the consistency of pinning, generating high-quality content, and marketing your
pins, you are well on your way to achieving strong Pinterest SEO.
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