5 Most Important Pinterest SEO Strategies For 2020

 

Pinterest SEO Strategies For 2020

Pinterest is an innovative platform that focuses on captivating consumers visually and promoting product discovery, which is why more and more companies are shifting their digital marketing efforts to Pinterest and ensuring that their content is a search engine-optimized. As business owners get their products on Pinterest, they have opportunities to share, buy, love, and known to more consumers.

In this blog, you will learn more about the best SEO strategies from Pinterest this year that will help you boost your marketing efforts with this platform.

What is Pinterest?

Pinterest is a fast-growing popular social network that allows users to create an account and share images related to their products, projects and services. Images posted by other people on Pinterest are a fantastic way to discover new interests and gather inspiration, whether you're looking for fashion ideas or furnishing trends.

Functionally, Pinterest resembles an online bulletin board or pinboard and has very organizational capabilities. Users can freely browse the site and "pin" images to their liking to create customized boards for their interests. Individuals and businesses can use the site for free, and business accounts even have access to analytics and special promotional features.

But since it's an image-focused application, what about SEO?

What is Pinterest SEO?

You will be surprised to learn that Pinterest is more than just a gallery of pinned images. It is a search engine with its own algorithm, and therefore SEO strategies can be applied. Similar to other search engines, SEO on Pinterest include strategies that improve rankings and ultimately increase visibility and site traffic. These factors determine where pins or posts are displayed.

Like Google, Pinterest maintains its accurate algorithm data at a low level to prevent policy abuse. Therefore, business owners and marketers must ensure that they employ the best white hat SEO tactics, such as creating high-quality content and avoid black hat practices that can compromise performance.

So what are the best SEO strategies for Pinterest in 2020?

Best Pinterest SEO Strategies

1. Create a Pinterest Business Account

The first strategy to get your Pinterest SEO going is to create a Pinterest business account. Afterward, you need to claim a website to show that you are the rightful owner. Setting up a business account gives you access to other features, such as rich pins, that further support your SEO efforts.

Pinterest Analytics is open to business account holders and the data provided by Pinterest Analytics is valuable for understanding consumer demographics, purchasing behaviors, and the general qualities of your target audience.

When it comes to your Pinterest SEO, there are two areas you should take your time: your username and your profile or bio.

Choose the best username for your business - Creating a great username is a key to visibility, as it determines whether your page is identifiable and simple to find or lost among the millions of other users. This username is also used to create your Pinterest URL, so it doesn't get too complicated. Pinterest allows usernames that range in length from three to 30 characters, with 3-15 considered optimal. So try to select something as close as possible to your actual company name, but shorten it if necessary.

Write an Impressive Bio – The "About" section is crucial for Pinterest SEO, as it can be displayed in the user search. Up to 160 characters are allowed in the profile bio, so count them. Add your slogan, use keywords for your SEO, add a call to action, add your location, and link to your website and social media accounts. A short and concise profile keeps users on their toes. Don't forget to upload a high-quality company logo to make your brand recognizable.

2. Optimize your Boards

Create high-quality Pinterest board names and descriptions to enhance your SEO performance. Choose a relevant board category by using the pencil icon on your board and choose the category that best describes your business.

To optimize your boards to SEO, make sure:

Avoid playful names: Don't use playful or vague terms when writing your board names, such as "Happy Board" when it comes to snowboarding. It doesn't tell Pinterest exactly what the board is about. Make sure you assign exact names to each board to help with your SEO.

Include Keywords: Add some keywords when you write your Pinterest board descriptions. Be creative up to 500 characters and avoid keyword stuffing to avoid problems later on.

3. SEO Optimise Your Pins

What are "pins" on Pinterest? Pins refer to bookmarks that people use to save the ideas they love or are interested in. Users can search, save, and click on pins. They can even create their own boards based on their favorite pins. Companies can create curated boards with pins to exhibit their products and ideas and link them back to their site.

The following tips can help you optimize your pins:

Use Rich Pins: Rich Pins are a feature of business accounts where additional metadata information is added to the pin, which helps improve SEO rankings. The four types of rich pins are:

Apps, so users can download your app while staying on Pinterest.

Articles, including aspects of an article such as title, meta description, and date.

Recipes, including key information such as ingredients and preparation time.

Products that work like free ads with live pricing and a link to purchase.

Pin Vertical: Vertical images tend to be better than horizontal or square images because of the way Pinterest boards are organized and displayed.

Be consistent: Save your pins on relevant boards for consistency. Remember, when you create a pin, it will always remain connected to the first board it was created with. The more relevant your pin is to your board, the greater the chance that it will rank higher, which will help your Pinterest SEO.

4. Pin Regularly

How often should you Pin on Pinterest? Check out these pinning tips on Pinterest:

Pin Frequencies: In 2020, the quality of pins is seen as more important than quantity. The average content creator and marketer who uses Pinterest marketing typically makes between six and 25 pins a day. This should be a combination of curated content and fresh content. Avoid excessive pinning and instead spend your energy creating new and engaged pins.

Consistency: Pinterest values consistency as Google does, which is very beneficial for your SEO.

Reach maximization: To maximize reach, Pin the same content into several relevant boards. Use boards with overlapping topics and make sure they all relate to a specific topic or niche that your audience is likely to be interested in. You can also try to create multiple graphics or images on an important part of the content such as an article, each with a different background or slightly different wording. Keep the content fresh and it is more likely to work.

Instead of doing this, it's best to focus on creating new content and implementing a Pinterest marketing strategy with engagement goals. Make sure you pin high-quality images and create a consistent pinning schedule.

5. Monitor Pin Engagement

Like any digital marketing strategy, your pins may not be noticed if you don't invest time and effort in them. Pinterest focuses on the quality of content and is likely to push strong pins with original content higher in search results. Among the strongest indicators of successful pins are:

Re-pins: The number of people who re-pin your pins back into their boards.

Save: The number of people who save your pins.

Clicks: The number of people who click on your pins. When it comes to creating and marketing content on Pinterest, you should avoid duplicating content.

Duplicated pins are pins with exactly the same pin image, description, and link. Although you can create multiple pins for the same content, it is best to use different pin images and meta descriptions. Even if you have pins that worked well before, it is safer to re-pin them after three to six months with slightly changed descriptions and perhaps a new graphic to avoid duplication.

Conclusion

Pinterest is a prominent social media platform with search engine features. Optimizing your business presence on Pinterest is a great way to increase brand awareness, website traffic, and conversions. Because pins inspire and trigger purchase promotions, companies can use this platform to market products and services, so it's important to focus on improving your Pinterest SEO.

Make sure you create and upload high-quality content and images for your pins and boards. Avoid keyword stuffing, duplicates of content, and the use of vague pin names. Your pins should also be created with the aim of encouraging users to click, re-pin, and save them. Once you have mastered the consistency of pinning, generating high-quality content, and marketing your pins, you are well on your way to achieving strong Pinterest SEO.

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