Protecting Clients From Key Errors In Web Design

Protecting Clients From Key Errors In Web Design

Web designers are responsible for a myriad of things. Clients are relying on them to make sure the website is user-friendly, accessible, aesthetically pleasing, and Well-Made from the back end to make sure it is well optimized on search engines.

However, a lot of business leaders and clients do not realize that they also have their own roles to play in making sure they get the correct results from their websites. What it means is that there is more to the client and contractor relationship than just monetary transfers.

Today, this post will be examining some of the most common errors often made by clients when they work with full-service digital and technology agencies for the first time. We all are indeed human and we all make mistakes. Let us now have a look at how to help clients get back on track in the web design business.

Client Error # 1 - Provision of Minimal Insight

Creativity, for the most part, is the designer’s responsibility in most web-building projects. They know the best way to do this for clients.

When designers discuss a project with a business owner, they can give them an overview of concepts, like the dark mode design or strategies for digital accessibility. Yet, they are still relying on clients to let them know about anything specific.

An incomplete and insufficient brief in a web design project often means that time is wasted on a project due to insufficient instructions, making revisions, updates, and time spent editing the material.

Professionals from an agency of web design explain that web designers must get a brief that is complete, and which can reduce mistakes and misunderstandings in the project.

To get started with the client, designers must ask them for the following details:

        Who is the target audience? Do they have a user persona they would like to share?

        What specific features does the website need like forms, widgets, landing pages, etc.

        Competitor sites they prefer and the elements they appreciate about those designs?

        Brand colors and assets: the preferred hues and shades.

        Requirements of technical requirements: Does the website need its own app, integration with APIs, a checkout solution, etc.

Client Error # 2 - Underestimating The Workload

Perhaps one of the most common errors clients make when seeking help from web designers is underestimating the work and time needed to make the kind of website they need. If they did not provide a worthwhile brief first then all the work would become futile for both the designer and the client.

It is wise for designers to walk the client through the brief process as it can help here in the best possible manner.

On the other hand, if the client has provided the agency a brief and an unrealistic deadline for completion, The designers and agency might need to have a discussion with the client about what needs to be done.

Walking the client through some of the processes involved in creating the website can give them an insight into how long it will take, in realistic terms, to bring the ideas to life. Additionally, ensuring that customers completely understand the amount of work being taken on can also indicate that clients can understand why they are being charged the amount for the services.

Client Error # 3 - Lack of Budget

Pricing web design services can be tricky for designers. Clients often complain about other agencies offering affordable rates, and this forces the agency to make sure they are charging enough to cover the costs of factors such as the needed hardware and software. Moreover, they are competing with many others in the market.

When agencies go through the hard work of figuring out what the pricing structure should be, they should be capable of justifying the costs to their clients. It is common for numerous clients to explore the work with a web designer expecting to get a blog, a website, and an app for something around USD$ 700 when there is nothing like that.

Agencies must ensure that the clients are aware of their pricing immediately to avoid any confusion. If possible, they must exhibit a price range on their website along with the portfolio. This highlights expenses for various packages and precisely what the clients will get.

If clients can see the value in the services, and equate workload based on hours or skillset, then they will be able to make a proper budget.

Client Error # 4 - Making A Lot Of Technology Decisions

Designers will see that they will be working with a diverse array of clients. At times they may not know what they want or need. This indicates that they need to educate them, speak to them about their expectations and discuss what is possible.

There is always a chance that they can work with a client who believes that they must make all the decisions. True, clients should be able to have some control over the things they like, like the website’s style and features, leaving technical decisions to the designers.

If clients try to dictate everything the designers do and how they will do it, this could make it difficult for them to deliver top-notch work. This is why agencies must explain their processes to clients in advance, and determine why they want to use specific technology.

Client Error # 5 - Getting Overly Attached To One Idea Is A Mistake

This is a problem that is common in creative industries. A client researches and finds something they like on one website. They get excited and refuse to see that no matter how attractive that idea is, the concept may not be suitable. This is something not every client understands.

There can be an instance where the client can come to the agency demanding a website enriched with dynamic animations and videos. However, if their hosting provider does not give them the needed bandwidth then it means the website will be slow and won’t have the needed traffic.

Agencies and designers can present the issue to their clients in an understandable manner. They can tell them how speed is essential to top-notch User Experience (UX) is key to good customer experience. They should share relevant statistics too and why a page taking more than three seconds to load is a customer-repellent.

Client Error # 6 - Working With An Unqualified Designer

Working with the wrong web designer is a mistake clients often make. It is also one of the biggest errors too. Out there, a truckload of professionals in this arena are present and each one presents a unique set of skills, especially in UX design, eCommerce page creation, and the like.

However, it is not always easy to understand or determine what a business owner needs when they are establishing an online presence for the first time.

There is however good news for web design clientele. A lot of information is present that can help them make well-0informed decisions. The bad news for designers is that they have to keep their skills on the top edge if they want to attract really great clients.

Hence, web designers must keep their skills up to date with the latest standards by seeing webinars, undertaking online courses, reading articles, and even observing TED talks can be brilliant to help them improve their knowledge and portfolio.

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