Using Instagram For Business In 2021 - A Complete Guide (For Marketers)


Using Instagram For Business In 2021 - A Complete Guide (For Marketers)

Instagram is a popular visual sharing platform in the world, and it has nearly 112.5 million users in 2021. Instagram is the second most downloaded platform in the world. There are 300 million people who can upload their photos, videos, and stories every single day.

Are you trying to promote your brand on Instagram?

In the following article, we will see a complete guide about Instagram marketing, which helps to enhance your brand and boost brand enhancement.

Let's begin.

Table Of Content:

     Create Instagram Business Profile

     Upload Quality Images And Videos

     Use Instagram Stories Feature

     Interact With Other Users

     Use Trending Hashtags

     Advertise On Instagram

     Some Other Interesting Instagram Marketing Tips

Create Instagram Business Profile

To create a business profile on Instagram, you have to create a personal account and then convert it into a business account.

     Download the Instagram app for your Android or IOs device.

     Sign up with your email or phone number.

     Create a unique username and password. 

     Go to your profile and click the three horizontal bars in the upper right corner.

     Tap settings->Account->switch to business profile.

You can add your business details such as username, profile image, website URL, and a short bio.

Upload Quality Images And Videos

Instagram enables every user to upload images and videos to their audience. You can capture new photos, and edit and upload them on Instagram quickly. Here are some simple steps to upload images on Instagram:

     Tap the camera button at the bottom of your screen.

     You can take a new photo or select one from your phone gallery.

     You can add filters, effects, captions, and tags to your photos.

     Click the done button in the upper right corner.

You can view the posted pictures on your Instagram profile page.

Use Instagram Stories Feature

Instagram provides a story feature for Instagrammers, which can help users to publish multiple images and videos. Stories appear together in a slideshow format. Instagram stories will disappear after 24 hours. You can add live, recorded videos, photos, texts, and music to your Instagram stories feed.

On average, Instagram stories generate more than a 23% engagement rate. When you upload engaging and creative content on your Instagram stories feed, you can get unlimited Instagram story views within a short time. A story with more views can increase your social proof and generate sales.

Interact With Other Users 

You can increase brand awareness by engaging and interacting with other Instagram users and your followers. Here are some simple tips to increase your interaction.

Commenting: The comment section is the best part to share your thoughts on their videos. When you see someone's posts, you can click the comment button, and you can enter what you want to say. You will get a chance to receive new followers to your profile if their followers see your comment.

Liking: Liking is a simple way to connect with other users. You can like other users' images or videos by double-tap the post or tapping the heart button under the post.

Use Trending Hashtags

Hashtags can help the audience to find your content on Instagram quickly. Instagram allows a maximum of 30 hashtags in a post, but more hashtags create a negative impression. According to the study of TrackMaven, a post with 11 hashtags can get more engagement.

When you post new content on Instagram, you can use trending and relevant hashtag to your posts. On Instagram stories, you can add hashtags to your story in a text or a sticker format.

Advertise On Instagram

Instagram has an advertising option, which can help brands to promote their brand. Here are the types of Instagram ads:

Story Ads: It is a full-screen ad that appears on the user's stories feed. Instagram stories ads look and feel like normal stories, but they can gain effective results. You can add multiple calls to action at the bottom of the story.

Photo Ads: Photo Ads can help brands show products and services through multiple images. Photo ads also support calls to action like install now, apply now, call now, etc.

Video Ads: Instagram video ads allow up to one-minute videos, so you will get a chance for users to look at your brand, products, and services deeply. Short-form videos can generate more sales, especially if you include brand promotion in the first few seconds.

Some Other Interesting Instagram Marketing Tips:

Highlights: when you post Instagram stories, you can save them in the highlights section on your profile. It can help when new visitors enter your profile, they can see your stories and know about your company.

Swipe-Up: You can get a swipe-up feature if you have 10K followers. It is an excellent feature to drive traffic and increase sales.

Polls: Polls can create more engagement and interaction, and you can get feedback about your brand from your audience.

Stickers And GIFs: A colorful sticker and gifs can grab people's attention and make them spend time on your posts.

Emojis: emojis create emotional relationships with your audience. It is a fun way to show your texts and captions.


Are you ready to start your business on Instagram?

Once you begin to promote your brand on Instagram, you can develop a great sense of these strategies. All of these strategies can help you to build an effective brand presence.

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