Top eCommerce Design Trends You Need To Implement In 2020

 

Top eCommerce Design Trends You Need To Implement In 2020

Ever since technology came into our lives, it has changed the way we do things. Everything is evolving. This includes the way we communicate, the way we work, the way we socialize, the way we shop, and everything else. Every industry has seen the impact of technology. As technology evolves, so do our lives. One of the things that have drastically changed thanks to technology is how we shop. People are spending more and more time online. They have more options now. They are becoming more and more intelligent about their shopping habits and behaviors.

If you want to start an eCommerce business or if you are already running an eCommerce business, you have to change with the technology. If you don’t stay up to date with what’s going on, you might lose your customers to your competitors.

One of the things that you must focus on as an eCommerce business is eCommerce design trends. With the latest technology like AR, VR, and AI, a lot of changes are taking place. Online shopping is becoming more personalized. Users are accessing your website from all types of devices and if you want to grow your business and stay relevant to your customers, you have to integrate them into your business.

Here we are going to list down some of the biggest eCommerce design trends in 2020 that will help you grow your business and stay ahead of your competition.

1. Dynamic Product Images

One of the biggest trends in 2020 related to eCommerce design is enhanced visual imagery. What does that mean? It means images that are more visual and less static. Images that are moving. This includes videos, animations, as well as gifs.

It’s not like they were not being used before. They were being used, but only to a certain extent. Businesses didn’t have access to the technology that would produce such images. But now, this technology is commonplace and you can easily place such images and videos on your website. More and more websites are using them to attract customers and enhance their engagement levels. They are one of the best eCommerce design solutions you can use to grab your customers’ attention. They don’t have to be just for entertainment. They can be used practically too. You can show your products from various angles and give the customers a better sense of what they are getting.

2. Unique Grid Layouts

For many years, almost all websites followed the same square grid layout. If you don’t know what that means, just think about the layout that Amazon employed on its website. A long list of thumbnails that you can scroll. Columns and rows of a specific alignment. Everything was displayed in a straight line. That is a good way of making sure that users see your products easily but that doesn’t mean that it is the only way to define your website’s layout. Some businesses that were brave enough to question the status quo are really benefiting from it. After watching those businesses, more and more companies are trying to get away from the square grid layout.

What is the benefit of ditching the square grid layout?

Well, for one thing, you will be able to set yourself apart. People will come to your website and find something new and unique. Also, it will give your website a modern look. This will, in return, give your brand a modern look. This is especially good for people in the fashion industry. That doesn’t mean that only clothing brands can implement this on their website. You can do it too. Another benefit is that you will be able to direct your customers’ attention to the thing that you want.

3. Branded shipping boxes

One of the ways you can greatly enhance your customers’ experience is by adopting the best branding strategies like branding on product packages as well as shipping boxes. This is something that a lot of businesses ignore. Custom shipping boxes will increase customer loyalty and increase their excitement every time they get a box from you. You can also promote your website, social media pages, or your app this way. Do you want to do more? Use eco-friendly boxes to show you are responsible.

4. Interactive product visuals

2020 is the year of interactivity. Everything is dynamic. People want details and you can easily provide it to them. For this purpose, use Virtual Reality (VR), Augmented Reality (AR), as well as motion designing. If you sell furniture online, show your customers how a piece of furniture will look in their house. The same is true for clothing brands, watches, home improvement, luggage, and many more. This will provide your customer with a highly interactive and unique shopping experience and it will lead to better engagement, more customer loyalty, and repeat purchases. Thanks to the innovation in technology, even small and medium businesses can now afford such services.

5. Smarter AI chatbots

Chatbots are not a new thing. Businesses have used them for some time now. But now they are much more advanced than their predecessors. Thanks to Artificial Intelligence, they are almost unrecognizable. Your customers will not know whether they are talking to a chatbot or an actual human. This will help you help your customers. They can get answers to all their questions instantaneously, without waiting. You can cater to their queries no matter what time it is.

Conclusion

As time goes on, we feel the need for better visuals, better technology, and more engaging content. This means eCommerce designs that make the customers feel excited and engaged. With the above design trends, you can ensure that you keep your customers engaged, keep their attention, and have them coming back again and again.

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