Ever since technology came into our lives, it has
changed the way we do things. Everything is evolving. This includes the way we
communicate, the way we work, the way we socialize, the way we shop, and
everything else. Every industry has seen the impact of technology. As
technology evolves, so do our lives. One of the things that have drastically
changed thanks to technology is how we shop. People are spending more and more
time online. They have more options now. They are becoming more and more
intelligent about their shopping habits and behaviors.
If you want to start an eCommerce business or if
you are already running an eCommerce business, you have to change with the
technology. If you don’t stay up to date with what’s going on, you might lose
your customers to your competitors.
One of the things that you must focus on as an
eCommerce business is eCommerce design trends. With the latest technology like
AR, VR, and AI, a lot of changes are taking place. Online shopping is becoming
more personalized. Users are accessing your website from all types of devices
and if you want to grow your business and stay relevant to your customers, you
have to integrate them into your business.
Here we are going to list down some of the biggest
eCommerce design trends in 2020 that will help you grow your business and stay
ahead of your competition.
1. Dynamic Product Images
One of the biggest trends in 2020 related to
eCommerce design is enhanced visual imagery. What does that mean? It means
images that are more visual and less static. Images that are moving. This
includes videos, animations, as well as gifs.
It’s not like they were not being used before.
They were being used, but only to a certain extent. Businesses didn’t have
access to the technology that would produce such images. But now, this
technology is commonplace and you can easily place such images and videos on
your website. More and more websites are using them to attract customers and
enhance their engagement levels. They are one of the best eCommerce
design solutions you can use to grab your
customers’ attention. They don’t have to be just for entertainment. They can be
used practically too. You can show your products from various angles and give
the customers a better sense of what they are getting.
2. Unique Grid Layouts
For many years, almost all websites followed the
same square grid layout. If you don’t know what that means, just think about
the layout that Amazon employed on its website. A long list of thumbnails that
you can scroll. Columns and rows of a specific alignment. Everything was
displayed in a straight line. That is a good way of making sure that users see
your products easily but that doesn’t mean that it is the only way to define
your website’s layout. Some businesses that were brave enough to question the
status quo are really benefiting from it. After watching those businesses, more
and more companies are trying to get away from the square grid layout.
What is the benefit of ditching the square grid
layout?
Well, for one thing, you will be able to set
yourself apart. People will come to your website and find something new and
unique. Also, it will give your website a modern look. This will, in return,
give your brand a modern look. This is especially good for people in the
fashion industry. That doesn’t mean that only clothing brands can implement
this on their website. You can do it too. Another benefit is that you will be
able to direct your customers’ attention to the thing that you want.
3. Branded shipping boxes
One of the ways you can greatly enhance your
customers’ experience is by adopting the best branding strategies like branding
on product packages as well as shipping boxes. This is something that a lot of
businesses ignore. Custom shipping boxes will increase customer loyalty and
increase their excitement every time they get a box from you. You can also
promote your website, social media pages, or your app this way. Do you want to
do more? Use eco-friendly boxes to show you are responsible.
4. Interactive product visuals
2020 is the year of interactivity. Everything is
dynamic. People want details and you can easily provide it to them. For this
purpose, use Virtual Reality (VR), Augmented Reality (AR), as well as motion
designing. If you sell furniture online, show your customers how a piece of
furniture will look in their house. The same is true for clothing brands,
watches, home improvement, luggage, and many more. This will provide your
customer with a highly interactive and unique shopping experience and it will
lead to better engagement, more customer loyalty, and repeat purchases. Thanks
to the innovation in technology, even small and medium businesses can now
afford such services.
5. Smarter AI chatbots
Chatbots are not a new thing. Businesses have used
them for some time now. But now they are much more advanced than their
predecessors. Thanks to Artificial Intelligence, they are almost
unrecognizable. Your customers will not know whether they are talking to a
chatbot or an actual human. This will help you help your customers. They can
get answers to all their questions instantaneously, without waiting. You can
cater to their queries no matter what time it is.
Conclusion
As time goes on, we feel the need for better
visuals, better technology, and more engaging content. This means eCommerce
designs that make the customers feel excited and engaged. With the above design
trends, you can ensure that you keep your customers engaged, keep their attention,
and have them coming back again and again.
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