Business paradigms are changing rapidly and so are customer needs. For any business organization to remain in the market the organization requires a strong business strategy. Sustaining a brand name requires business organizations to integrate quality products, sound marketing strategy and innovation. It is the innovation and the new product development that gives the business organization a competitive edge in the market.
Continental Tyres, a German-based leading tyre manufacturing the company thus emphasize innovation and it is through this strategy focused on
innovation it has achieved a place of being the top tyre manufacturing
companies of the world.
Emerging from rubber product manufacturing company Continental
AG has evolved over the years as a leading business organization in the
automobile industry. The company business strategy always focused on enhancing
driving experience and comfort through innovative products. The vision of the
company has always been to cater the future driving needs and this has to lead
the company to come up with products like pneumatic tyres for bicycle and
passenger vehicles, solid tyres, tubeless tyres, advanced braking systems, etc.
One can purchase continental tyres through the company websites and can have a
look at the specifications, the technology behind each product development.
Recently Continental announced new technology solutions for
tyres which shall make the future drive safe and comfortable. Let us explore
these new technology solutions.
Conti Sense
An innovative solution with the main purpose to help the
driver sense any issues or problems related to the tyre by getting real-time
details about the road surfaces. The technology makes use of a new kind of
rubber which is conductive and this helps in transmitting the electric signals
from the sensor to the receiver. The tyre of the car shall make use of special
embedded sensors. These sensors shall help in capturing data related to the
temperature of the road surface, the details of snow or water on the road
surface, the tread depth, etc. this information shall be shared with the driver
through Bluetooth enabled receiving device.
If these values are not within the specified limits and an
alarming signal shall be sent to the driver. Similarly, if an object pierces
the tread, or if the air pressure within the tyre falls below the mark the
driver shall be notified. That’s why this conti sense is known as smart tyres
for any dumb car.
Conti Adapt
In this, the wheel of the vehicle has an embedded integrated
device capable of processing the information related to the tyre pressure. With
this information, the device signals the wheel rim to adjust the contact patch
of the tyre thereby helping in adjusting tyre pressure. Thus, there is a
variable-width rim that helps in adjusting the tyre pressure. With this
technology in place driving on dry roads, wet roads, snow-covered roads, and
uneasy roads surface become safe and comfortable. Different tyre pressure and
different contact patches are needed for ensuring safety while driving on such
different road surfaces.
For example, for dry surfaces, a smaller tyre contact patch
along with high tyre pressure shall ensure smooth drive, whereas lower pressure
of tyre and larger contact patch is needed for attaining proper grip on slippery
roads. Thus, the vehicle wheels can adjust the contact patch area based on road
surfaces and are enhancing the safety and comfort of driving.
The sole purpose of these technology solutions is to enhance
comfort and safety while driving. Similarly, Continental Tyres continuous
effort in enhancing drive leads to the innovation of excellent high-performance
tyre which has the capability of providing shorter braking distances and
powerful cornering traction. Known as Conti Sport Contact 5 is a category of 225 40 R18 tyres. These
tyres are known for their longer tread life and performance. It provides ease to
the mechanic as well as a driver because it avoids the complex system.
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